Toyota's hybrid sales top 3 million units

Mar 08, 2011
Toyota Prius hybrid model cars wait for customers at a Toyota dealer in Hollywood, California on March 10, 2010. Toyota Motor Corporation has said it had sold more than three million hybrid vehicles, a key pillar of its earnings, thanks to the global popularity of the Prius model.

Toyota Motor Corporation (TMC) said Tuesday it had sold more than three million hybrid vehicles, a key pillar of its earnings, thanks to the global popularity of the Prius model.

Since the Coaster Hybrid EV and the original Prius hit the market in 1997, Toyota had sold 3.03 million hybrid vehicles worldwide by the end of February, the company said in a statement.

"With global cumulative sales of its hybrid vehicles passing the three-million mark, TMC believes that such vehicles are starting to enter the mainstream," it said.

Toyota currently sells 16 hybrid models in about 80 countries and regions around the world. The segment has become the main driver of the company's sales, with the Prius becoming Japan's most popular vehicle in recent years.

The world's biggest automaker brought the electric-petrol Prius to North America, Europe and other major markets in 2000 and it has effectively dominated the category of environmentally friendly vehicles ever since.

However, analysts expect it to face stiffer competition from rivals such as Nissan and Mitsubishi that have focused on all-electric vehicles.

Toyota's tally of hybrid vehicles reached two million in August 2009, soon after it released the third edition of the Prius in May 2009.

The company estimated that its hybrid vehicles have led to some 18 million fewer tons of .

Toyota's reputation has been tarnished by millions of recalls including its Prius worldwide for various defects, some of which were linked with fatal accidents in the United States.

It said it planned to introduce 10 new hybrid models by the end of 2012.

Explore further: Green technology saves energy and boosts profits, productivity in factories

add to favorites email to friend print save as pdf

Related Stories

Toyota's Japan hybrid sales top one million

Aug 06, 2010

Toyota Motor said Friday that its hybrid vehicle sales in Japan had topped the one million mark and worldwide it had sold 2.68 million of the vehicles by the end of July.

Toyota to launch six new hybrids by end of 2012

Sep 14, 2010

The world's top automaker Toyota Motor plans to launch six new hybrid models by the end of 2012, a spokesman for the company said Tuesday, as competition to build greener cars heats up.

Toyota unveils hybrid car push

Nov 18, 2010

The world's top automaker Toyota Motor plans to launch 11 new hybrid models by the end of 2012, the company said Thursday, as the race to build more environmentally friendly vehicles heats up.

Toyota rolls out new Prius to fend off rivals

May 18, 2009

Toyota Motor on Monday rolled out a cheaper, revamped Prius, seeking to boost its flagging sales and maintain its lead in fuel-sipping hybrids in the face of growing competition from rival Honda.

Recommended for you

Preparing for a zero-emission urban bus system

19 hours ago

In order to create a competitive and sustainable transport system, the EU must look to alternative fuels to replace or complement petrol and diesel. Not only will this reduce transport emissions but it will ...

Exploring the value of 'Energy Star' homes

20 hours ago

The numbers in neat columns tell—column by column, page by page—a story spread out across Carmen Carrión-Flores' desk at Binghamton University. It's a great story, she says; she just doesn't know how ...

Toward a networked energy future

Oct 29, 2014

February 1, 2050, is a good day for German electricity consumers. The breeze off the north coast is blowing so strongly that offshore wind farms and the wind turbines on land are running non-stop. Since it's ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.