Sony and Wimbledon serve a 3D Ace

Mar 08, 2011

For the first time ever, the finals of Wimbledon, the premier tennis championship in the world will this year be filmed in 3D and screened live in High Definition 3D to 3D capable cinemas around the world. The live 3D production, in partnership with the Wimbledon host broadcaster the BBC, will also be offered to interested global broadcasters.

Sony and The All England Lawn Tennis Club today announced their official supplier partnership to bring Wimbledon in 3D to suitably equipped cinemas around the world, offering the perfect opportunity for fans to experience the Championships like never before in a completely new environment, while retaining all the excitement and atmosphere of the famous Center Court.

Sony will produce the men's semi-finals, finals and women's finals in 3D as the official supplier of the Wimbledon Lawn Tennis Championships. To bring the excitement of 3D tennis to interested 3D cinema chains worldwide, Sony will work with SuperVision Media, their theatrical distribution partners.

The 3D production will also be offered to interested global broadcasters seeking unique and compelling content for their 3D channels. The two parties will also seek further possibilities to deliver 3D tennis to a much wider audience over time.

Sony is uniquely placed to capture and broadcast the finals of the Wimbledon Championships in Live 3D, bringing the exhilaration and atmosphere of Wimbledon to a larger audience than ever before, with every forehand, smash and volley yours to appreciate in stunning 3D reality.

Fujio Nishida, President of Sony Europe commented, "We are delighted to be working with the All England Lawn Tennis Club to bring such a high profile sporting event to consumers around the world in 3D. Watching tennis in High Definition 3D is a stunning experience, bringing the speed of the action and the emotions of the occasion to life; it is as close to the atmosphere and excitement of Centre Court as actually being there. With the Live 3D Wimbledon experience available in 3D cinemas across the world, many more people will be able to enjoy one of the world's most iconic sporting events as though they were actually at Wimbledon."

Explore further: Continental works on infrared for car multi-touch

add to favorites email to friend print save as pdf

Related Stories

Researchers study tennis grunting effects

Oct 02, 2010

You've heard them at tennis matches - a loud, emphatic grunt with each player's stroke. A University of Hawai'i at Manoa researcher has studied the impact of these grunts and come up with some surprising ...

England first as game live on Internet, in cinemas

Oct 05, 2009

England's World Cup qualifier against Ukraine on Saturday is to make history by being the team's first international to be shown live in cinemas and on the Internet but not on TV, media group Perform said.

Invention breathes new life into tennis balls

Jun 14, 2005

The traditional cry of "new balls please" at tennis courts throughout the country could become a thing of the past thanks to a new invention by a University of Bath student. Aimée Cubitt, a final year Mechanical Engineering stu ...

The ace perceptual skills of tennis pros

Jun 11, 2008

Tennis Grand Slam season is upon us once again with the French Open already over, and Wimbledon hot on its heels later in the month. Past studies have shown that tennis players outperform non-players at anticipating which ...

Recommended for you

Continental works on infrared for car multi-touch

Dec 23, 2014

Using infrared technology, gesture-control features might find their way into the "affordable" market segment. Automotive supplier Continental, with an eye on the future, is working on intelligent infrared ...

How will Google, Apple shake up car insurance industry?

Dec 22, 2014

Car insurance industry, meet potential disrupters Google and Apple. Currently, nearly all mainstream insurers that offer driver-monitoring programs use relatively expensive devices that plug into a portal under the dashboard. ...

Cyclist's helmet, Volvo car to communicate for safety

Dec 21, 2014

Volvo calls it "a life-saving wearable cycling tech concept." The car maker is referring to a connected car and helmet prototype that enables two-way communication between Volvo drivers and cyclists for proximity ...

California puzzles over safety of driverless cars

Dec 21, 2014

California's Department of Motor Vehicles will miss a year-end deadline to adopt new rules for cars of the future because regulators first have to figure out how they'll know whether "driverless" vehicles ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.