Samsung sees iPad 2 thinness, price as challenge

March 4, 2011
Apple CEO Steve Jobs unveils the iPad 2 on March 2 in California. South Korean giant Samsung Electronics on Friday admitted it faced a tough challenge to compete with Apple's new slimmer and cheaper iPad, saying "inadequate" parts had to be improved.

South Korean giant Samsung Electronics on Friday admitted it faced a tough challenge to compete with Apple's new slimmer and cheaper iPad, saying "inadequate" parts had to be improved.

The iPad 2 unveiled this week was described by Apple chief executive officer as "dramatically thinner" than the previous model.

The tablet is one-third the thickness of its predecessor at 8.8 millimetres (about one-third of an inch) and also thinner than Samsung's latest 10.9-millimetre Galaxy gadget announced last month.

"We will have to improve the parts that are inadequate," Lee Don-Joo, executive vice president of the Korean firm's mobile division, told Yonhap news agency. "Apple made it very thin."

Apple is also winning on price so far.

Samsung's original seven-inch screen Galaxy Tab was priced at nearly $900 if bought without a two-year contract from mobile operators, while the cheapest iPad 2 costs $499.

Samsung has not announced pricing for its new 10.1-inch tablet.

"The 10-inch (tablet) was to be priced higher than the seven-inch but we will have to think that over," Lee told Yonhap.

Samsung has sold two million Galaxy Tabs since October 2010 while Apple sold 15 million iPads in April-December.

Rival manufacturers have been scrambling to bring their own tablet computers to market since Apple introduced the last year.

Overall sales of tablets, which can be used to surf the Web, read electronic books, watch videos and more, are forecast to hit 55 million this year.

Explore further: South Korean firms prepare to fight Apple onslaught

Related Stories

Recommended for you

Math reveals unseen worlds of Star Wars

February 10, 2016

Using a new computer program, EPFL researchers offer unusual insight into the universe of Star Wars, which includes more than 20,000 characters spread among 640 communities over a period of 36,000 years.

Twitter lets hot tweets rise to top of timelines

February 10, 2016

Twitter revamped its timeline Wednesday, allowing the "best" tweets to rise to the top, despite warnings of a revolt from members loyal to the real-time flow of the messaging platform.

Tiny diatoms boast enormous strength

February 8, 2016

Diatoms are single-celled algae organisms, around 30 to 100 millionths of a meter in diameter, that are ubiquitous throughout the oceans. These creatures are encased within a hard shell shaped like a wide, flattened cylinder—like ...

3 comments

Adjust slider to filter visible comments by rank

Display comments: newest first

crhylove
3 / 5 (2) Mar 04, 2011
What? Who cares how thin it is?!? THEY ARE ALL WAY OVER PRICED! I can get a netbook that does all that and more for $150. Pull your heads out of your asses!
MarkyMark
5 / 5 (1) Mar 05, 2011
What? Who cares how thin it is?!? THEY ARE ALL WAY OVER PRICED! I can get a netbook that does all that and more for $150. Pull your heads out of your asses!

You obviously dont understand the pad market. I will also point out that the ipad has consistantly sold very well since it came out, so the question you need to ask is, "what is it about notebooks that make a product like the ipad more atractive despite the price?".
Larry_Threatt
5 / 5 (1) Mar 06, 2011
"what is it about notebooks that make a product like the ipad more atractive despite the price?".


Feel free to answer this one? Apple has great marketing schemes. I played with an Ipad recently, Its convenient sometimes, I'll give it that, but at the end of the day I can't think of anything that an IPAD can do, that a netbook(smaller than notebook even) can't do.

Angry birds? Lol.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.