NYTimes.com to start charging readers 'shortly'

Mar 02, 2011
The New York Times headquarters. The New York Times said Wednesday that it is in the "final testing phase" of its plan to charge readers for full access to the newspaper's website and will start doing so soon.

The New York Times said Wednesday that it is in the "final testing phase" of its plan to charge readers for full access to the newspaper's website and will start doing so soon.

The Times Co. announced in January of last year that it would begin charging readers of NYTimes.com in early 2011, using a "metered model" that will offer users free access to a set number of articles before they will be asked to pay.

"The pay model for NYTimes.com is in the final testing phase, and we expect it will launch shortly," Times Co. president and chief executive Janet Robinson said in a statement.

Robinson, in remarks released ahead of an appearance Wednesday at the Morgan Stanley Technology, Media & Telecom Conference, also said revenue declined in February while digital rose.

"The improvement in print advertising trends that we began to see in late January continued into February, and we finished the month with print advertising revenues down in the low-single digits," she said.

"Similar to January, digital advertising revenues in February were up in the mid-single digits," Robinson said.

Like other US newspapers, The New York Times has been struggling with declining print advertising revenue, falling circulation and the migration of readers to free news online.

Besides its flagship newspaper, The , the Times Co. also owns the International Herald Tribune, The Boston Globe and a dozen other dailies.

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User comments : 9

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daqman
4.7 / 5 (3) Mar 02, 2011
I really wouldn't mind paying a subscription fee if the newspaper/magazine didn't "double dip" by forcing me to watch advertising as well. I'd pay for no ads and no tracking of which articles I read but my guess is that they'll not swallow that.
jonnyboy
2 / 5 (4) Mar 02, 2011
This will be a very interesting experiment to determine if Screaming Liberals will actually pay with their OWN money for what they want.
Shelgeyr
3 / 5 (4) Mar 02, 2011
At some point soon the question will be "what readers?". I say this without reference to politics - I'm just betting their business model will not pay off as they hope.
rynox
3.5 / 5 (2) Mar 02, 2011
Can I just give someone $30 a month to send me text message news alerts? Why aren't newspapers doing this? I would pay, especially if I could customize the alerts and include local news. The inability of the newspaper industry to adapt is reminiscent of the auto industry.
Graeme
2.5 / 5 (2) Mar 02, 2011
It is a risky change, but only the biggest and most prestigious such as NYT would be able to get a big audience this way.
CSharpner
5 / 5 (1) Mar 03, 2011
Even less of a reason for me to read anything from the NYT. I'm not against them doing this though. They have every right to implement any business model they see fit.
COCO
2 / 5 (3) Mar 11, 2011
if the NYT or any other MSM would have told the truth about banks and 911 they would not be in this position - this will fail - love the trolls calling this neocon rag liberal - only in Amerika
jonnyboy
3.5 / 5 (2) Mar 15, 2011
if the NYT or any other MSM would have told the truth about banks and 911 they would not be in this position - this will fail - love the trolls calling this neocon rag liberal - only in Amerika

While we apparently agree that the NYT is a "rag", only a truly screaming liberal could think that the NYT is a neocon rag.
CSharpner
not rated yet Mar 16, 2011
love the trolls calling this neocon rag liberal - only in Amerika

OMG!!!