Microsoft's Bing mobile site pulls in daily deals

Mar 03, 2011 By JESSICA MINTZ , AP Technology Writer
Microsoft on Thursday added local bargains to results served up with mobile and desktop versions of its Bing Internet search engine in the United States.

Microsoft Corp. is hoping to capitalize on the popularity of daily deals websites by incorporating them into its Bing search site for smart phones.

On the updated Bing mobile site, people can click on a "deals" link to see the top offers for their city from Groupon, LivingSocial and about 200 other daily coupon sites, Microsoft said. Another click shows nearby stores, restaurants and other merchants currently offering a deal, based on the phone's current location. People can also use Bing to search local deals by category.

Microsoft said it is working with The Dealmap, a company that aggregates deals by city. Microsoft analyses the information it gets from The Dealmap and displays each deal as a pinpoint on a map, so people looking for a neighborhood mechanic offering discounted oil changes, for example, could spot it at a glance.

The move comes as Microsoft tries to look for innovations through partnerships, rather than simply see a popular idea and copy it with a product of its own.

"Our strategy across Bing is to identify fast movers," said Stefan Weitz, a director in the Bing group, "and work with them, not against them."

Chicago-based Groupon and its ilk work with businesses to devise a deal, such as $10 for $20 worth of food at a local restaurant, or $50 for $100 worth of services at the auto detailer. They then post the deal online and e-mail them to members. Once a certain number of people buy in, the deal is on. The number of these group-buying coupon sites has ballooned, including some, such as Gilt Groupe, that organize sales on high-end luxury items.

Even Inc., the leading search engine company, is working on its own daily deals system, Google Offers.

is bringing broader improvements to mobile on Thursday, including greater use of HTML 5, which is a Web coding approach that can make websites feel more like "apps," or standalone smart phone applications.

Explore further: IBM dips into Twitter stream for business insights

More information: From a smart phone browser: http://m.bing.com

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Review: So many coupon sites, so little time

Feb 23, 2011

(AP) -- If Groupon isn't as ubiquitous as, say, Facebook, it's getting there. The website, which offers daily coupons to local restaurants, bars and other businesses, has 60 million members worldwide, about ...

Amazon invests $175M in Groupon competitor

Dec 03, 2010

(AP) -- Amazon.com Inc. said Thursday that it invested $175 million in social coupon service LivingSocial - the latest sign that the online retailer is delving into promising new methods of e-commerce.

Recommended for you

HTML5 reaches 'Recommendation' status

20 hours ago

W3C stands for World Wide Web Consortium, and the W3C HTML Working Group is responsible for this specification's progress. As the title suggests, they have a far-reaching job of watching out for the progress ...

Online dating service admits to fake profiles

22 hours ago

A British-based online dating service admitted to US regulators Wednesday that it created fake, computer-generated profiles to lure users into upgraded memberships.

NY voters to decide on digital legislation

Oct 28, 2014

If New York voters approve proposition No. 2 on the ballot next week, their 213 legislators will join the digital age. Their desks in the ornate chambers of the Capitol will have computers instead of thick stacks of bills ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.