Microsoft's Bing mobile site pulls in daily deals

March 3, 2011 By JESSICA MINTZ , AP Technology Writer
Microsoft on Thursday added local bargains to results served up with mobile and desktop versions of its Bing Internet search engine in the United States.

Microsoft Corp. is hoping to capitalize on the popularity of daily deals websites by incorporating them into its Bing search site for smart phones.

On the updated Bing mobile site, people can click on a "deals" link to see the top offers for their city from Groupon, LivingSocial and about 200 other daily coupon sites, Microsoft said. Another click shows nearby stores, restaurants and other merchants currently offering a deal, based on the phone's current location. People can also use Bing to search local deals by category.

Microsoft said it is working with The Dealmap, a company that aggregates deals by city. Microsoft analyses the information it gets from The Dealmap and displays each deal as a pinpoint on a map, so people looking for a neighborhood mechanic offering discounted oil changes, for example, could spot it at a glance.

The move comes as Microsoft tries to look for innovations through partnerships, rather than simply see a popular idea and copy it with a product of its own.

"Our strategy across Bing is to identify fast movers," said Stefan Weitz, a director in the Bing group, "and work with them, not against them."

Chicago-based Groupon and its ilk work with businesses to devise a deal, such as $10 for $20 worth of food at a local restaurant, or $50 for $100 worth of services at the auto detailer. They then post the deal online and e-mail them to members. Once a certain number of people buy in, the deal is on. The number of these group-buying coupon sites has ballooned, including some, such as Gilt Groupe, that organize sales on high-end luxury items.

Even Inc., the leading search engine company, is working on its own daily deals system, Google Offers.

is bringing broader improvements to mobile on Thursday, including greater use of HTML 5, which is a Web coding approach that can make websites feel more like "apps," or standalone smart phone applications.

Explore further: Microsoft brings more Web data to Bing results; teams up with WolframAlpha

More information: From a smart phone browser: http://m.bing.com

0 shares

Related Stories

Amazon invests $175M in Groupon competitor

December 3, 2010

(AP) -- Amazon.com Inc. said Thursday that it invested $175 million in social coupon service LivingSocial - the latest sign that the online retailer is delving into promising new methods of e-commerce.

Review: So many coupon sites, so little time

February 23, 2011

(AP) -- If Groupon isn't as ubiquitous as, say, Facebook, it's getting there. The website, which offers daily coupons to local restaurants, bars and other businesses, has 60 million members worldwide, about half of whom ...

Recommended for you

US Navy keeps electromagnetic cannon in its sights

June 25, 2016

The US Navy is quietly pushing ahead with a radical new cannon that one day could transform how wars are fought, even though some Pentagon officials have voiced concerns over its cost and viability.

Ultra-thin solar cells can bend around a pencil

June 20, 2016

Scientists in South Korea have made ultra-thin photovoltaics flexible enough to wrap around the average pencil. The bendy solar cells could power wearable electronics like fitness trackers and smart glasses. The researchers ...

Mapping coal's decline and the renewables' rise

June 23, 2016

Even as coal-fired power plants across the U.S. are shutting down in response to new environmental regulations and policy mandates, defenders of the emissions-heavy fuel still have cost on their side. Coal, after all, is ...

Electric racing car breaks world record

June 23, 2016

The Formula Student team at the Academic Motorsports Club Zurich (AMZ) accomplished its mission today: the grimsel electric racing car accelerated from 0 to 100 km/h in just 1.513 seconds and set a new world record. It reached ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.