Lamborghini unveils new Aventador supercar

March 1, 2011
Stephan Winkelmann CEO and President of Lamborghini presents the new model Aventador LP700-4 during a presentation of VW (Volkswagen) prior to the 81st International Motor show in Geneva, Switzerland, Monday, Feb 28, 2011. (AP Photo/Anja Niedringhaus)

Record gas prices and a sluggish economy are driving many automakers to offer electric, hybrid and other less expensive cars to attract cautious customers. But that's not an issue for sportscar maker Lamborghini.

Lamborghini SpA is using the Geneva Motor Show to launch a gas-guzzling supercar, the Aventador LP700-4, and CEO Stephan Winkelmann is confident its sales won't be affected by rising prices at the pump.

"These cars are dream cars, they're never first user cars, so its always a among others parked in the garage of our customers," Winkelmann said.

The Sant'Agata Bolognese-based carmaker, owned by Germany's Volkswagen AG, has already filled up more than 12 months worth of orders for the new Aventador, despite the tepid economic rebound in developed markets and the unrest in the Mideast that is driving oil prices to three-year highs.

Winkelmann said buyers of the Aventador and other supersports cars like it typically only drive them around 3,000 miles a year.

"So the fuel price is not affecting the sales of these cars," Winkelmann said.

The Aventador, which will sell for around $380,000 and gets 13 miles per gallon, will not be for penny pinchers.

Higher demand in strong economies in Asia and other developing markets are helping keep worldwide sales of supercars like the Aventador at around 30,000 to 35,000 cars a year, Winkelmann said.

"The Asia-Pacific market is the one that is pulling the sales the most," Winkelmann said. China has recently become Lamborghini's no. 2 market after the U.S., Winkelmann said.

Lamborghini says the Aventador will do zero to 60 mph in under 2.9 seconds, with a top speed of 217 mph.

Explore further: The end of cheap gas: U.S. automakers are running on empty

0 shares

Related Stories

Toyota rolls out new Prius to fend off rivals

May 18, 2009

Toyota Motor on Monday rolled out a cheaper, revamped Prius, seeking to boost its flagging sales and maintain its lead in fuel-sipping hybrids in the face of growing competition from rival Honda.

Raptor: An Electric Car Nearly Anyone Would Want to Drive

July 9, 2009

I love my Prius, it's true. But sometimes, I look at the Dodge Charger (I'm watching Burn Notice this summer) and think, "What a cool car." And when we think of cool cars, it's hard to keep the image of a muscle car or a ...

Hybrids getting revved

August 25, 2009

"Experts" have long been saying the popularity of hybrid vehicles is waning, in parallel to lower gas prices. Say it ain't so? It ain't.

Recommended for you

Interactive tool lifts veil on the cost of nuclear energy

August 24, 2015

Despite the ever-changing landscape of energy economics, subject to the influence of new technologies and geopolitics, a new tool promises to root discussions about the cost of nuclear energy in hard evidence rather than ...

Smart home heating and cooling

August 28, 2015

Smart temperature-control devices—such as thermostats that learn and adjust to pre-programmed temperatures—are poised to increase comfort and save energy in homes.

3 comments

Adjust slider to filter visible comments by rank

Display comments: newest first

Lord_jag
5 / 5 (1) Mar 01, 2011
That's only 10 percent faster acceleration than the Tesla roadster, at 4x the price.

Imagine if someone REALLY tried to make an electric muscle car?
ormondotvos
not rated yet Mar 02, 2011
They already did, on a Nissan sedan base.

It's all batteries and motor, with barely room for the driver.

I'm sure Tesla will respond to this goony emulation of gorilla chest thumping.
COCO
not rated yet Mar 03, 2011
tesla is for wimps - this is a car for men looking for trouble

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.