Google Ventures backs online marketing startup

Mar 08, 2011
Google's investment arm on Tuesday joined Sequoia Capital and cloud computing star Salesforce in backing online marketing and Web analytics startup HubSpot.

Google's investment arm on Tuesday joined Sequoia Capital and cloud computing star Salesforce in backing online marketing and Web analytics startup HubSpot.

Google Ventures was among investors that pumped $32 million into HubSpot, which specializes in cultivating business leads and sales using blogs, search engines, Twitter and other Internet Age mediums.

"The fundamental way that people shop, learn, and buy has changed radically in the last few years," said HubSpot co-founder Brian Halligan.

"HubSpot helps transform the way businesses market from outbound marketing (such as) cold calls, email blasts, and direct mail to inbound marketing (such as) , blogs, social media, mobile, etc."

HubSpot has grown to 4,000 customers since it was founded in June 2006 in the state of Massachusetts.

HubSpot helps websites rank high in Internet search results on the premise that it is more promising to get people's attention when they seek something rather than interrupting them with television ads or other pitches.

HubSpot also matches businesses with software offered as online services by Salesforce.

Explore further: Facebook 'newspaper' spells trouble for media

add to favorites email to friend print save as pdf

Related Stories

Google offers free Web analytics

Nov 14, 2005

Google said Monday its Web analytics service will be available for free as of Nov. 14. Formerly known as Urchin from Google, Google Analytics will be available to help users make use of data to improve their ...

Hip websites need hard facts to thrive

Mar 16, 2010

Mixed in with technology innovations at South By South West (SXSW) were reminders that real-world performance facts are vital to thriving on an increasingly crowded Internet.

The fad that changed the Internet forever

Dec 01, 2010

Remember back in the early days of the Internet (which, our favorite reader, seems a strange thing to say) when so many people said all this online stuff was just a fad? Remember when IBM said that it could not see a ...

Google launches rare ad campaign to sell more apps

Aug 03, 2009

(AP) -- Google Inc. is so well known that it has become a synonym for search, making advertising unnecessary. Getting businesses to buy Google's online suite of office applications requires a little more ...

Recommended for you

YouTube goes online for second Music Awards

Nov 20, 2014

The YouTube Music Awards are undergoing an overhaul for their second edition next year, scrapping a star-studded gala and instead looking at videos' online buzz.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.