Facebook buys startup to link with more mobile phones

March 21, 2011
Facebook is buying an Israeli startup that specializes in software that connects any type of mobile telephone to the leading online social network and other popular Internet destinations.

Facebook is buying an Israeli startup that specializes in software that connects any type of mobile telephone to the leading online social network and other popular Internet destinations.

Facebook on Monday confirmed that it is acquiring Snaptu with an eye toward extending its reach to the hundreds of millions of mobile phones that don't feature the computer-like Internet capabilities of smartphones.

"As part of our goal to offer people around the world the opportunity to connect and share on , we're excited to confirm that we recently signed an agreement to acquire Snaptu," Facebook said in an email response to an AFP inquiry.

"As part of Facebook, Snaptu's team and technology will enable us to deliver an even better mobile experience on feature phones more quickly."

The deal was expected to close in a few weeks. Financial details were not disclosed.

Snaptu was founded in 2007 with the stated goal of making available on "feature phones" innovative services people access routinely on smartphones.

Nearly 1.6 billion mobile phones were sold worldwide last year, with 296.6 million of those being sophisticated smartphones, according to figures released last month by industry tracker Gartner.

In January, Facebook launched a new for feature phones that was co-developed with Snaptu.

"We'll be working hard to offer a richer and more advanced app on virtually every ," Snaptu said.

Explore further: Facebook: 65 million users connect through mobile devices

Related Stories

Facebook: 65 million users connect through mobile devices

September 10, 2009

Facebook says more than 65 million people around the world now regularly use a mobile device to access the social network, more than triple the number who connected through a smart-phone or other mobile device nine months ...

Recommended for you

Netherlands bank customers can get vocal on payments

August 1, 2015

Are some people fed up with remembering and using passwords and PINs to make it though the day? Those who have had enough would prefer to do without them. For mobile tasks that involve banking, though, it is obvious that ...

Power grid forecasting tool reduces costly errors

July 30, 2015

Accurately forecasting future electricity needs is tricky, with sudden weather changes and other variables impacting projections minute by minute. Errors can have grave repercussions, from blackouts to high market costs. ...

Microsoft describes hard-to-mimic authentication gesture

August 1, 2015

Photos. Messages. Bank account codes. And so much more—sit on a person's mobile device, and the question is, how to secure them without having to depend on lengthy password codes of letters and numbers. Vendors promoting ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.