Facebook buys startup to link with more mobile phones

Mar 21, 2011
Facebook is buying an Israeli startup that specializes in software that connects any type of mobile telephone to the leading online social network and other popular Internet destinations.

Facebook is buying an Israeli startup that specializes in software that connects any type of mobile telephone to the leading online social network and other popular Internet destinations.

Facebook on Monday confirmed that it is acquiring Snaptu with an eye toward extending its reach to the hundreds of millions of mobile phones that don't feature the computer-like Internet capabilities of smartphones.

"As part of our goal to offer people around the world the opportunity to connect and share on , we're excited to confirm that we recently signed an agreement to acquire Snaptu," Facebook said in an email response to an AFP inquiry.

"As part of Facebook, Snaptu's team and technology will enable us to deliver an even better mobile experience on feature phones more quickly."

The deal was expected to close in a few weeks. Financial details were not disclosed.

Snaptu was founded in 2007 with the stated goal of making available on "feature phones" innovative services people access routinely on smartphones.

Nearly 1.6 billion mobile phones were sold worldwide last year, with 296.6 million of those being sophisticated smartphones, according to figures released last month by industry tracker Gartner.

In January, Facebook launched a new for feature phones that was co-developed with Snaptu.

"We'll be working hard to offer a richer and more advanced app on virtually every ," Snaptu said.

Explore further: Twitter looks to weave into more mobile apps

add to favorites email to friend print save as pdf

Related Stories

Facebook: 65 million users connect through mobile devices

Sep 10, 2009

Facebook says more than 65 million people around the world now regularly use a mobile device to access the social network, more than triple the number who connected through a smart-phone or other mobile device nine months ...

Recommended for you

Twitter looks to weave into more mobile apps

6 hours ago

Twitter on Wednesday set out to weave itself into mobile applications with a free "Fabric" platform to help developers build better programs and make more money.

Google unveils app for managing Gmail inboxes

7 hours ago

Google is introducing an application designed to make it easier for its Gmail users to find and manage important information that can often become buried in their inboxes.

Fighting cyber-crime one app at a time

13 hours ago

This summer Victoria University of Wellington will be home to four Singaporean students researching cyber threats. The students have been working with Dr Ian Welch, a lecturer in Victoria's School of Engineering and Computer ...

Is big data heading for its 'horsemeat moment'?

15 hours ago

There have been so many leaks, hacks and scares based on misuse or misappropriation of personal data that any thought that "big data" could provide benefits rather than only opportunities for harm may be ...

User comments : 0