Asus launches Android-powered tablet

Mar 25, 2011 By ANNIE HUANG , Associated Press
A Taiwanese model displays an Asus Eee Pad Transformer during its new product media event, Friday, March 25, 2011, in Taipei, Taiwan. The Asus Eee Pad Transformer features a 10.1-inch touch screen, tablet with a detachable keyboard dock. It will go on the Taiwanese market at a price of NT$17,999 (US$ 611) for the 16GB model and NT$19,999 (US$ 679) for the 32GB model. (AP Photo/Chiang Ying-ying)

(AP) -- AsusTek Computer Inc. unveiled a sleek tablet computer on Friday, after the Taiwanese firm saw the sales of its once popular line of mini-laptops stall following the launch of Apple's hit iPad.

AsusTek says the EEE Pad Transformer, which runs on the 3.0 operating system, distinguishes itself with an optional keyboard that is superior to docking options for other tablets because of its light weight and flexibility.

Its 10.1-inch screen with a front and rear camera can be detached from the keyboard to allow users on the move quick Web browsing and film viewing. Plugging it to the keyboard dock, the device can then be used as a full-fledged laptop.

"In our own pursuit of perfection, we offer users more options," AsusTek CEO Jerry Shen told The Associated Press. "They can get a full range of functions including 10-finger touch, Flash supported video viewing, e-book reading, and a physical keyboard so they don't have to deal with any inconveniences."

The EEE Pad Transformer, which became available for pre-order in Taiwan on Friday, goes on sale in the U.K. on March 30, to be followed by U.S. sales.

This video is not supported by your browser at this time.

In Taiwan, the 16 GB version without the keyboard sells for 14,900 New Taiwan dollars ($500), while the keyboard version costs NT$17,900 ($600). The company did not provide prices for other markets.

Another tablet, the 12-inch e-Slate powered by the Microsoft , went on sale in January, while two additional Asus tablet models will go on sale soon. Shen said he expected total sales of the four models to reach two million units in 2011.

Taiwan's Acer Inc., the world's third largest computer vendor, has already unveiled four tablet models, as well as a 4.8-inch smartphone that doubles as a tablet. The company says all will be on sale next month.

Shen acknowledged Apple Inc.'s current dominance in the rapidly expanding market, but predicted that its market share would fall to 50 percent by 2012, as devices run on Android and Microsoft systems pick up steam.

Asus pioneered netbooks - mini-laptops - to great fanfare in 2007. Once seen as a key to the company's growth, sales remained flat in 2010, Shen said, following the iPad's appearance in the marketplace.

Explore further: FINsix small-size laptop adapter uses special power platform

4.4 /5 (5 votes)
add to favorites email to friend print save as pdf

Related Stories

Eee Pad: AsusTek unveils Windows 7 tablet computer

May 31, 2010

(AP) -- Taiwan's AsusTek Computer Inc. unveiled Monday a portable tablet computer that runs on Microsoft's Windows 7 operating system, joining a slew of manufacturers trying to tap demand for the sleek devices ...

Asus bets on variety of forms to win tablet fans

Jan 05, 2011

(AP) -- Taiwan's AsusTek Computer Inc. plans to start selling an array of tablet computers - including hybrids that sit somewhere between a laptop and a tablet - with the hope that variety is the best weapon ...

Taiwan's Acer to unveil tablet computer

Oct 27, 2010

Taiwan's Acer Inc, the world's second biggest PC vendor, said Wednesday it will unveil its first tablet computer next month amid strong demand for the gadget.

iPad imitators hope to bite into Apple's lead

Jun 06, 2010

When Apple announced the arrival of the iPad, it said it would create and define a brand-new sector in the market for computer devices, somewhere between the smartphone and the notebook laptop.

Tablet-mania at Las Vegas gadget show

Jan 07, 2011

Electronic book readers were all the rage at last year's Consumer Electronics Show in Las Vegas as companies raced to come out with rivals to Amazon's popular Kindle. This year they're all chasing the iPad. ...

Recommended for you

Study: Samsung phone durable, but iPhone has edge

Apr 14, 2014

Samsung's new Galaxy S5 smartphone is more durable than last year's model and other leading Android phones, but the iPhone 5s outperformed all of them in part because of its smaller size, a new study finds.

Invention loves collaboration at Milan show

Apr 14, 2014

Collaboration drove invention during Milan's annual International Furniture Show and collateral design week events, yielding the promise of homes without mobile phone chargers, and with more ergonomic seating, ...

Amazon 'to release smartphone later this year'

Apr 12, 2014

Amazon is preparing to release a smartphone in the second half of 2014, thrusting itself into a market already crowded with Apple and Samsung models, The Wall Street Journal reported.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

dirk_bruere
not rated yet Mar 25, 2011
Looks like they are trying to hedge their bets.
Overpriced.

More news stories

Microsoft CEO is driving data-culture mindset

(Phys.org) —Microsoft's future strategy: is all about leveraging data, from different sources, coming together using one cohesive Microsoft architecture. Microsoft CEO Satya Nadella on Tuesday, both in ...

Simplicity is key to co-operative robots

A way of making hundreds—or even thousands—of tiny robots cluster to carry out tasks without using any memory or processing power has been developed by engineers at the University of Sheffield, UK.

IBM posts lower 1Q earnings amid hardware slump

IBM's first-quarter earnings fell and revenue came in below Wall Street's expectations amid an ongoing decline in its hardware business, one that was exasperated by weaker demand in China and emerging markets.