Retail sales of video games dip in January

Feb 17, 2011

(AP) -- An industry group says U.S. retail sales of video game consoles and software dropped 4 percent in January from a year earlier.

Total sales of game software, hardware and accessories, such as Corp.'s Kinect motion-sensing controller, were $1.14 billion last month, market researcher NPD Group said Thursday. That's down from $1.18 billion in January 2010.

Hardware sales fell 8 percent to $324 million from $353.7 million, NPD said.

slipped 5 percent to $576 million from $606.8 million. Still, that's a smaller drop than what many analysts were expecting. The month's best-selling game was "Call of Duty: Black Ops" from Activision Blizzard Inc. "Just Dance 2" from Ubisoft came in at No. 2.

Sales of video game accessories rose 6 percent to $235.1 million.

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GSwift7
1 / 5 (1) Feb 18, 2011
Caution about this article:

NPD is highly criticized in the games industry for having incomplete numbers that are not indicative of actual market conditions. There are several of the largest game studios who do not release sales figures, as well as some major retail vendors. Sales of used games are underrepresented as well. But, the single largest missing piece in this report is direct marketing and digital distribution. You can find many stories about these distortions of market figures on industry sites like WorldsInMotion.biz. If you further include non-game entertainment software like IPhone and Droid Apps, then the brick and mortar retail sales figures become miniscule compared to total revenue. Some of the most popular games in history are MMO's like Worlds of Warcraft, and most of those sales are online sales, for example. Blizard (maker of WoW) does NOT release sales figures. They claim over 10 million users, and have sold multiple expansions.

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