Japan's Asahi to focus on e-readers

February 28, 2011

Japan's liberal-leaning Asahi newspaper enjoys a circulation of almost eight million in its Japanese-language version

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A man passes in front of a newspaper stand in central Tokyo. Japan's Asahi Shimbun daily has said it would cease the English-language print supplement it has published in the International Herald Tribune and instead focus on providing digital content.

Japan's Asahi Shimbun daily said Monday it would cease the English-language print supplement it has published in the International Herald Tribune and instead focus on providing digital content.

In a message to its IHT edition readers, the newspaper said it would expand English-language content now available on electronic readers and smartphones such as Amazon's Kindle, Apple's and and the Reader.

The Asahi -- a liberal-leaning daily with a circulation of almost eight million in its Japanese-language version -- said in its message that "far from being the end, this is a new beginning for us".

It said Monday's Asahi section in the IHT was the final one and that "from today, we will be more aggressively pushing Asahi's English-language content in digital format as part of our efforts to reach a global audience".

The Asahi also said that from Tuesday it would become the consigned agent for printing and delivering the IHT, the global edition of The , in Japan, and that the US daily would expand its own Japan news content there.

(c) 2011 AFP


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