Study: Charismatic leadership can be measured, learned

Feb 08, 2011

How do you measure charisma? That's the question UT professor Kenneth Levine seeks to answer.

Much has been written in business management textbooks and self-help guides about the role that personal charisma plays in leadership. But according to a newly published study co-authored by Levine, a University of Tennessee, Knoxville, communications studies professor, until recently no one was able to describe and measure charisma in a systematic way.

Levine said the large amount of academic literature on charismatic leadership never defined what it means to actually communicate charismatically.

"There's this illusion that we know what charismatic communication means, but in the research I reviewed, no one had ever really looked at that," he said.

Levine and his co-authors, Robert Muenchen of the UT Statistical Consulting Center and Abby Brooks of Georgia Southern University, surveyed university students and asked them to define charisma and pinpoint the behaviors of people they thought were charismatic.

"Everyone has a capacity in something," Levine said. "But we found that if you want people to perceive you as charismatic, you need to display attributes such as empathy, good listening skills, , enthusiasm, self-confidence and skillful speaking," he said. Those are the attributes can measure to more fully understand charismatic communication.

Levine says the most surprising result was that the students felt that charisma was not just something you are born with, but something you can learn. "We asked the question 'What is charisma?' and their answers tended to start with 'the ability to…' Well, abilities are believed to be acquired attributes rather than inbred traits, so a lot of people believe that charisma can be learned."

Levine says the research makes the case for incorporating these concepts to better measure the level of of individual leaders.

Explore further: Decoding ethnic labels

More information: The study, "Measuring Transformational and Charismatic Leadership: Why Isn't Charisma Measured?," appears in the December 2010 issue of the academic journal "Communication Monographs," published by the National Communication Association.

Provided by University of Tennessee at Knoxville

5 /5 (2 votes)
add to favorites email to friend print save as pdf

Related Stories

Psychologist reveals the secrets of leadership

Aug 20, 2007

New research has found that leaders are most effective when they transform themselves into ‘one of us’. The study by the University of Exeter, University of St Andrews and Australian National University shatters the stereotype ...

Recommended for you

Decoding ethnic labels

17 hours ago

If you are of Latin American descent, do you call yourself Chicano? Latino? Hispanic?

Local education politics 'far from dead'

Jul 29, 2014

Teach for America, known for recruiting teachers, is also setting its sights on capturing school board seats across the nation. Surprisingly, however, political candidates from the program aren't just pushing ...

First grade reading suffers in segregated schools

Jul 29, 2014

A groundbreaking study from the Frank Porter Graham Child Development Institute (FPG) has found that African-American students in first grade experience smaller gains in reading when they attend segregated schools—but the ...

Why aren't consumers buying remanufactured products?

Jul 29, 2014

Firms looking to increase market share of remanufactured consumer products will have to overcome a big barrier to do so, according to a recent study from the Penn State Smeal College of Business. Findings from faculty members ...

Expecting to teach enhances learning, recall

Jul 29, 2014

People learn better and recall more when given the impression that they will soon have to teach newly acquired material to someone else, suggests new research from Washington University in St. Louis.

User comments : 0