Twitter 2011 ad revenue estimated at $150 million

Jan 24, 2011
Microblogging sensation Twitter is expected to rake in $150 million in advertising revenue this year, according to a study published Monday.

Microblogging sensation Twitter is expected to rake in $150 million in advertising revenue this year, according to a study published Monday.

The study, by digital research firm eMarketer, said ad spending on in 2010 was an estimated $45 million, would rise to $150 million this year and could reach $250 million by 2012.

"One reason for the dramatic growth forecast this year is the upcoming launch of a self-serve ad platform," such as that used by and Facebook, eMarketer said.

"Twitter is poised to go after the same performance advertising business that has funded much of Facebook's growth," said eMarketer principal analyst Debra Aho Williamson.

"If Twitter can grow its user base and convince marketers of its value as a go-to secondary player to , it will succeed in gaining revenue."

Twitter chief executive Dick Costolo said earlier this month that an advertising program implemented last year that involves paid-for "promoted " was working "fantastically well."

"It's a big enough business for us to be an independent company," he said.

Costolo also said that Twitter, which has fended off several buyers, intends to remain an independent company and is not considering going public.

Twitter last month received an injection of $200 million in funding from investors to help fuel its growth, reportedly giving the San Francisco-based company a valuation of $3.7 billion.

"Our business plan is to continue to raise money," Costolo joked.

Explore further: Turkey still hopes Twitter will open local office

add to favorites email to friend print save as pdf

Related Stories

Twitter has 'no plans' to sell or go public

Jan 08, 2011

Twitter, which has fended off several buyers, intends to remain an independent company and is not considering going public at the moment, chief executive Dick Costolo said.

Twitter valued in billions as popularity climbs

Dec 15, 2010

A fresh infusion of investment cash pushed Twitter's market value up to 3.7 billion dollars on Wednesday with the number of people using the microblogging service climbing to 175 million.

Facebook, Omniture expand marketing partnership

Mar 03, 2010

(AP) -- Facebook and Omniture, the Web analytics software maker, said Wednesday they are working together to help companies use the world's largest social network as a marketing channel.

Recommended for you

Net neutrality balancing act

12 hours ago

Researchers in Italy, writing in the International Journal of Technology, Policy and Management have demonstrated that net neutrality benefits content creator and consumers without compromising provider innovation nor pr ...

Twitter rules out Turkey office amid tax row

Apr 16, 2014

Social networking company Twitter on Wednesday rejected demands from the Turkish government to open an office there, following accusations of tax evasion and a two-week ban on the service.

How does false information spread online?

Apr 16, 2014

Last summer the World Economic Forum (WEF) invited its 1,500 council members to identify top trends facing the world, including what should be done about them. The WEF consists of 80 councils covering a wide range of issues including social media. Members come ...

User comments : 0

More news stories

Hackathon team's GoogolPlex gives Siri extra powers

(Phys.org) —Four freshmen at the University of Pennsylvania have taken Apple's personal assistant Siri to behave as a graduate-level executive assistant which, when asked, is capable of adjusting the temperature ...

Better thermal-imaging lens from waste sulfur

Sulfur left over from refining fossil fuels can be transformed into cheap, lightweight, plastic lenses for infrared devices, including night-vision goggles, a University of Arizona-led international team ...

Deadly human pathogen Cryptococcus fully sequenced

Within each strand of DNA lies the blueprint for building an organism, along with the keys to its evolution and survival. These genetic instructions can give valuable insight into why pathogens like Cryptococcus ne ...