Twitter 2011 ad revenue estimated at $150 million

January 24, 2011
Microblogging sensation Twitter is expected to rake in $150 million in advertising revenue this year, according to a study published Monday.

Microblogging sensation Twitter is expected to rake in $150 million in advertising revenue this year, according to a study published Monday.

The study, by digital research firm eMarketer, said ad spending on in 2010 was an estimated $45 million, would rise to $150 million this year and could reach $250 million by 2012.

"One reason for the dramatic growth forecast this year is the upcoming launch of a self-serve ad platform," such as that used by and Facebook, eMarketer said.

"Twitter is poised to go after the same performance advertising business that has funded much of Facebook's growth," said eMarketer principal analyst Debra Aho Williamson.

"If Twitter can grow its user base and convince marketers of its value as a go-to secondary player to , it will succeed in gaining revenue."

Twitter chief executive Dick Costolo said earlier this month that an advertising program implemented last year that involves paid-for "promoted " was working "fantastically well."

"It's a big enough business for us to be an independent company," he said.

Costolo also said that Twitter, which has fended off several buyers, intends to remain an independent company and is not considering going public.

Twitter last month received an injection of $200 million in funding from investors to help fuel its growth, reportedly giving the San Francisco-based company a valuation of $3.7 billion.

"Our business plan is to continue to raise money," Costolo joked.

Explore further: Facebook, Omniture expand marketing partnership

Related Stories

Facebook, Omniture expand marketing partnership

March 3, 2010

(AP) -- Facebook and Omniture, the Web analytics software maker, said Wednesday they are working together to help companies use the world's largest social network as a marketing channel.

Twitter valued in billions as popularity climbs

December 15, 2010

A fresh infusion of investment cash pushed Twitter's market value up to 3.7 billion dollars on Wednesday with the number of people using the microblogging service climbing to 175 million.

Twitter has 'no plans' to sell or go public

January 8, 2011

Twitter, which has fended off several buyers, intends to remain an independent company and is not considering going public at the moment, chief executive Dick Costolo said.

Recommended for you

Smart home heating and cooling

August 28, 2015

Smart temperature-control devices—such as thermostats that learn and adjust to pre-programmed temperatures—are poised to increase comfort and save energy in homes.

Smallest 3-D camera offers brain surgery innovation

August 28, 2015

To operate on the brain, doctors need to see fine details on a small scale. A tiny camera that could produce 3-D images from inside the brain would help surgeons see more intricacies of the tissue they are handling and lead ...

Team creates functional ultrathin solar cells

August 27, 2015

(Phys.org)—A team of researchers with Johannes Kepler University Linz in Austria has developed an ultrathin solar cell for use in lightweight and flexible applications. In their paper published in the journal Nature Materials, ...

Interactive tool lifts veil on the cost of nuclear energy

August 24, 2015

Despite the ever-changing landscape of energy economics, subject to the influence of new technologies and geopolitics, a new tool promises to root discussions about the cost of nuclear energy in hard evidence rather than ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.