US sales of video game content flat in 2010

Jan 14, 2011 By JESSICA MINTZ , AP Technology Writer

(AP) -- U.S. retail sales of new video games dropped in 2010, but revenue from mobile game "apps" and other new formats helped keep the total amount spent on video game content unchanged from a year ago, according to market researchers NPD Group Inc.

NPD said Thursday that sales of video games made for consoles, portable gaming devices and personal computers dropped 5 percent to $10.1 billion.

However, NPD said increased sales of used games, digital downloads, games for smart phones and games played over social networks kept video game content sales at $15.4 billion to $15.6 billion for 2010 - about flat with 2009.

The numbers underscore the growing role of mobile devices and social networks such as Facebook.

"The dynamics of games-content purchasing changed dramatically in 2010," said NPD analyst Anita Frazier in a statement.

Frazier said she expects game sales to increase again in 2011.

Video game console sales slipped 13 percent to $6.3 billion in the U.S. in 2010, NPD said. Corp.'s was the only console to sell more units than it did in 2009.

In December, traditionally the biggest month for , console sales declined 9 percent to $5.1 billion. Total sales of video game software at retail, which includes PC games, slipped 5 percent to $2.5 billion during the month, compared with the same month in 2009.

The best-selling hardware system in December was the , a handheld . Reggie Fils-Aime, the president of Nintendo's of America, called the season "exceptional" for the company.

David Dennis, a Microsoft spokesman, said the company couldn't keep up with demand for Xbox 360 consoles in December, but despite shortfalls Xbox had its biggest month to date, with 1.9 million units sold.

Video game accessory sales rose 10 percent to $778.4 million in December, led by sales of Microsoft's $150 Kinect motion-sensing controller. Microsoft would not say how many consoles were bought together with Kinect in December, but has said it sold 8 million Kinect units in November and December.

The top-selling game in December was "Call of Duty: Black Ops," the shooter from Activision Blizzard Inc., which has versions for all the consoles and for the PC. The game broke entertainment records after its November launch, bringing in $1 billion in worldwide revenue in its first six weeks in stores.

"Just Dance 2" from Ubisoft Entertainment for Nintendo's Wii and "World of Warcraft: Cataclysm" from Activision Blizzard for the PC were the second and third biggest selling games in December.

For all of 2010, "Black Ops" was the top-selling video game. The No. 2 game was "Madden NFL 11" from Electronic Arts Inc., followed by "Halo: Reach" from Microsoft for the Xbox 360.

Explore further: Court won't restore Oracle's $1.3B verdict vs. SAP

not rated yet
add to favorites email to friend print save as pdf

Related Stories

US video game sales rise 8 percent in November

Dec 10, 2010

(AP) -- U.S. video game sales in November rose 8 percent from a year ago to $2.99 billion, helped by Microsoft Corp.'s new motion-detecting controller, Kinect, and hot sales of the first-person shooter "Call of Duty: Black ...

March video game retail sales climb 6 percent

Apr 15, 2010

(AP) -- After a rocky 2009 followed by two months of double-digit declines, U.S. retail sales of video game software, hardware and accessories finally saw an uptick in March.

October video game retail sales slide 4 percent

Nov 17, 2010

(AP) -- U.S. retail sales of video game hardware, software and accessories slipped 4 percent in October as demand for most gaming consoles declined from a year earlier, according to data from market researcher NPD Group.

Hardware boosts December video game sales

Jan 15, 2010

(AP) -- Americans spent a record $5.53 billion on video games in December, the most money ever in a single month, according to market researcher NPD Group.

June video game sales decline again, NPD says

Jul 16, 2010

(AP) -- Summer doldrums weighed on the video game industry in June, with U.S. retail sales of hardware, software and accessories down 6 percent from a year earlier, to $1.1 billion.

November video game sales fall 8 percent to $2.7B

Dec 10, 2009

(AP) -- Americans reached into their pockets - though not as deep as last year - to spend $2.7 billion on video games in November, according to figures reported Thursday by market researcher NPD Group.

Recommended for you

Chinese e-commerce rivals challenge Alibaba (Update)

13 hours ago

China's biggest property developer, Wanda Group, and Internet giants Baidu and Tencent unveiled a new e-commerce venture Friday in a challenge to industry leader Alibaba Group ahead of its U.S. stock offering.

Nigeria launches national identity card scheme

Aug 28, 2014

Nigeria's President Goodluck Jonathan on Thursday launched a national electronic identity card scheme, which backers said would boost access to financial and government services in Africa's most populous nation.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

Bob_Kob
not rated yet Jan 14, 2011
Eh bring out the damn xbox 720 already.