Marchon glasses go 3D chic

Jan 08, 2011

Marchon is making 3D movie viewing chic with designer glasses fit for fashionistas.

The world's third-largest eyewear firm unveiled a collection of at the television-crazed (CES) that runs through Sunday in Las Vegas.

"We believe in the fact that anything you put on your face should be extremely fashionable," Cristin Lyons of Marchon said as the 3D designs debuted on the CES show floor.

"It made sense to put the technology in a fashion piece. Let's be honest, the frames out there now aren't very stylish."

The Marchon glasses were compatible with RealD technology used in 85 percent of 3D theaters, and by extension in versions of films that make it into homes.

The glasses featured light gray lenses that filter out 100 percent of eye-damaging ultraviolet sunlight.

The US-based firm will make its wide array of designer 3D glasses available worldwide in February in what was admittedly a vote in confidence in the future of the film format.

Basic 3D will be priced at 30 dollars, and top-of-the-line frames will cost 150 dollars.

"We have men's, ladies', kids', clip-ons, fit-overs...anyone and everyone can wear these frames," Lyons said. "They are a fashion statement, and you can walk outside with them and they won't throw off your world at all."

Designers that Marchon works with include Calvin Klein, Coach, Disney, Karl Lagerfeld, and Lacoste.

Marchon 3D glasses are based on "passive" viewing technology. Marchon opted not to make "active shutter" glasses that require electronics be built into frames.

Marchon also used CES as a stage to announce that it has been award a US patent for curved lenses it uses in 3D glasses made for films, games and other content in the format.

Explore further: Tomorrow's tablets? Look, no hands

add to favorites email to friend print save as pdf

Related Stories

Luxottica to launch world's first 3D glasses

Sep 15, 2010

Italian eyewear giant Luxottica said on Wednesday it would launch the world's first range of glasses for watching 3D films with prescription lenses through its US brand Oakley later this year.

Toshiba to launch first glasses-free 3D TV

Aug 24, 2010

Japanese electronics giant Toshiba plans to market the world's first 3D television that does not need special glasses later this year, a report said on Tuesday.

3D TV -- Without the Glasses (w/ Video)

Oct 29, 2009

(PhysOrg.com) -- Even with "active shutter" 3D technology for television sets, the wearing of special glasses is still required in order to get the proper experience. They aren't those red and blue or red and ...

Sharp unveils 3D televisions in Japan

May 31, 2010

Japanese electronics giant Sharp unveiled a line of 3D televisions Monday, joining rivals Samsung Electronics and Sony Corp. in an increasingly competitive sector the industry hopes will drive profits.

Recommended for you

Tomorrow's tablets? Look, no hands

Oct 24, 2014

Engineers in a suburban Chicago office complex have designed a new microphone that they say will be key to the future of smartphone and tablet technology because it gives consumers the ability to operate hand-held devices ...

Apple computer sells for record $905K in NY

Oct 23, 2014

One of the first Apple computers ever built has sold in New York for $905,000, leading Bonhams auction house to declare it the world's most expensive computer relic.

Review: Better cameras, less glare in iPad Air 2

Oct 22, 2014

If I've seen you taking photos with a tablet computer, I've probably made fun of you (though maybe not to your face, depending on how big you are). I'm old school: I much prefer looking through the viewfinder ...

Samsung phones cleared for US government use

Oct 21, 2014

Samsung Electronics Co. said Tuesday some of its Galaxy mobile devices were approved by the National Security Agency for use with classified U.S. government networks and data, a boost to the company's efforts to expand in ...

User comments : 3

Adjust slider to filter visible comments by rank

Display comments: newest first

antialias
5 / 5 (1) Jan 08, 2011
You know, with all the articles here which show useless 'artists impressions' and mugshots of researchers this is the _one_ article where a picture might actually have been useful.

(Not that a design related issue has anything to do on a science site, but, whatever... )
Lord_jag
not rated yet Jan 09, 2011
Oh yes. I can really tell how stylish they are from this article. Who decides whether they are stylish or not anyway? Maybe we are just supposed to take their word for it?
antialias
not rated yet Jan 09, 2011
Probably pandering to the blind crowd...