Marchon glasses go 3D chic

Jan 08, 2011

Marchon is making 3D movie viewing chic with designer glasses fit for fashionistas.

The world's third-largest eyewear firm unveiled a collection of at the television-crazed (CES) that runs through Sunday in Las Vegas.

"We believe in the fact that anything you put on your face should be extremely fashionable," Cristin Lyons of Marchon said as the 3D designs debuted on the CES show floor.

"It made sense to put the technology in a fashion piece. Let's be honest, the frames out there now aren't very stylish."

The Marchon glasses were compatible with RealD technology used in 85 percent of 3D theaters, and by extension in versions of films that make it into homes.

The glasses featured light gray lenses that filter out 100 percent of eye-damaging ultraviolet sunlight.

The US-based firm will make its wide array of designer 3D glasses available worldwide in February in what was admittedly a vote in confidence in the future of the film format.

Basic 3D will be priced at 30 dollars, and top-of-the-line frames will cost 150 dollars.

"We have men's, ladies', kids', clip-ons, fit-overs...anyone and everyone can wear these frames," Lyons said. "They are a fashion statement, and you can walk outside with them and they won't throw off your world at all."

Designers that Marchon works with include Calvin Klein, Coach, Disney, Karl Lagerfeld, and Lacoste.

Marchon 3D glasses are based on "passive" viewing technology. Marchon opted not to make "active shutter" glasses that require electronics be built into frames.

Marchon also used CES as a stage to announce that it has been award a US patent for curved lenses it uses in 3D glasses made for films, games and other content in the format.

Explore further: Selfie sticks could bring jail time in South Korea

add to favorites email to friend print save as pdf

Related Stories

Luxottica to launch world's first 3D glasses

Sep 15, 2010

Italian eyewear giant Luxottica said on Wednesday it would launch the world's first range of glasses for watching 3D films with prescription lenses through its US brand Oakley later this year.

Toshiba to launch first glasses-free 3D TV

Aug 24, 2010

Japanese electronics giant Toshiba plans to market the world's first 3D television that does not need special glasses later this year, a report said on Tuesday.

3D TV -- Without the Glasses (w/ Video)

Oct 29, 2009

(PhysOrg.com) -- Even with "active shutter" 3D technology for television sets, the wearing of special glasses is still required in order to get the proper experience. They aren't those red and blue or red and ...

Sharp unveils 3D televisions in Japan

May 31, 2010

Japanese electronics giant Sharp unveiled a line of 3D televisions Monday, joining rivals Samsung Electronics and Sony Corp. in an increasingly competitive sector the industry hopes will drive profits.

Recommended for you

GoGlove wearable aims to control life's soundtracks

Nov 26, 2014

Technology creatives are seeing the key attraction in wearables as being in solutions that save the user from fumbling around with the phone to make app adjustments or changes, or from repeatedly taking it ...

Amazon cuts Fire phone price to ignite sales

Nov 26, 2014

Amazon on Wednesday slashed the price of Fire mobile phones that stalled after launch early this year, becoming a drag on the US online retail titan's bottom line.

Tech review: Another year, another iPad

Nov 25, 2014

Some years, Apple introduces a new version of a product and the world rejoices. Other years, the updates are more under the hood, but they still sell a ton.

User comments : 3

Adjust slider to filter visible comments by rank

Display comments: newest first

antialias
5 / 5 (1) Jan 08, 2011
You know, with all the articles here which show useless 'artists impressions' and mugshots of researchers this is the _one_ article where a picture might actually have been useful.

(Not that a design related issue has anything to do on a science site, but, whatever... )
Lord_jag
not rated yet Jan 09, 2011
Oh yes. I can really tell how stylish they are from this article. Who decides whether they are stylish or not anyway? Maybe we are just supposed to take their word for it?
antialias
not rated yet Jan 09, 2011
Probably pandering to the blind crowd...

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.