Google targets spam-laden websites

Jan 21, 2011
A computer screen inbox displaying unsolicited emails known as "spam" in Hong Kong 2009. Google on Friday said it has made it harder for spam-packed websites to rank high in results at the world's top Internet search engine.

Google on Friday said it has made it harder for spam-packed websites to rank high in results at the world's top Internet search engine.

While the amount of "webspam" in query results is less than half of what it was five years ago, the California-based Internet firm has seen a "slight uptick" in recent months, according to principal engineer Matt Cutts.

"Webspam is junk you see in when websites try to cheat their way into higher positions in search results or otherwise violate quality guidelines," Cutts explained in a blog post.

"We recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly."

The new classifier better detects words or phrases typical of "junky, automated, self-promoting" comments repeated on pages at spam websites, according to the engineer.

Google also "radically improved" its ability to detect when legitimate websites have been tainted by in the kinds of attacks that were a major source of spam last year, according to Cutts.

Other spam-fighting tactics being considered at Google include identifying websites laden with content copied from elsewhere on the Internet, he added.

Cutts stressed that having Google-powered ads on pages did not elevate them in search results or bar websites from repercussions of violating quality guidelines.

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User comments : 6

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x646d63
3 / 5 (2) Jan 21, 2011
One used to be able to search a phone number and get a business website. Now all you get is people-search and "reverse lookup" sites that do nothing. Highly annoying.
ziprar
1 / 5 (2) Jan 21, 2011
so?
that_guy
1 / 5 (2) Jan 21, 2011
One used to be able to search a phone number and get a business website. Now all you get is people-search and "reverse lookup" sites that do nothing. Highly annoying.


What does a business website have to do with a phone number? and if you reverse phone search a number, and it is a business, then the reverse phone number site will tell you. So I don't understand what your issue is with more relavent results. I understand that some of those sites want you to pay for the information, but some of them are free too.
Bob_Kob
3 / 5 (1) Jan 21, 2011
The most annoying thing about google of late is you search for something, and the websites that come up contain no content of the search - but they are also search engines.
nada
2.3 / 5 (3) Jan 22, 2011
Google is defining "WEBSPAM" - LOL.

And of course, Google's definition of "WEBSPAM" doesn't include any discussion of ADWORDS which is the cancer that has distroyed the web.

100 million idiots who don't want to get a job, instead put up bogus websites to get rich quick playing the google game of adwords.

Now its finally catching up to Google and their ONLY reason for existence, Google Search, is being clogged up with the vomit sites that Google brought about with its revenue advertising scheme.

Google, you brought it on yourself. I'm laughing at you.

corymp
3 / 5 (2) Jan 22, 2011
nada, I think you hit it spot on