Google targets spam-laden websites

Jan 21, 2011
A computer screen inbox displaying unsolicited emails known as "spam" in Hong Kong 2009. Google on Friday said it has made it harder for spam-packed websites to rank high in results at the world's top Internet search engine.

Google on Friday said it has made it harder for spam-packed websites to rank high in results at the world's top Internet search engine.

While the amount of "webspam" in query results is less than half of what it was five years ago, the California-based Internet firm has seen a "slight uptick" in recent months, according to principal engineer Matt Cutts.

"Webspam is junk you see in when websites try to cheat their way into higher positions in search results or otherwise violate quality guidelines," Cutts explained in a blog post.

"We recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly."

The new classifier better detects words or phrases typical of "junky, automated, self-promoting" comments repeated on pages at spam websites, according to the engineer.

Google also "radically improved" its ability to detect when legitimate websites have been tainted by in the kinds of attacks that were a major source of spam last year, according to Cutts.

Other spam-fighting tactics being considered at Google include identifying websites laden with content copied from elsewhere on the Internet, he added.

Cutts stressed that having Google-powered ads on pages did not elevate them in search results or bar websites from repercussions of violating quality guidelines.

Explore further: Fine tuning your campaign: Scientists conduct research into crowdfunding

add to favorites email to friend print save as pdf

Related Stories

Texas opens inquiry into Google search rankings (Update)

Sep 03, 2010

(AP) -- Google Inc.'s methods for recommending websites are being reviewed by Texas' attorney general in an investigation spurred by complaints that the company has abused its power as the Internet's dominant ...

Google search gets semantic

Mar 24, 2009

Google on Tuesday modified its globally popular Internet search service to understand relationships between words, as the company bids to better grasp what Web users are looking for.

Recommended for you

Spain: Google News vanishes amid 'Google Tax' spat

Dec 16, 2014

Google on Tuesday followed through with a pledge to shut down Google News in Spain in reaction to a Spanish law requiring news publishers to receive payment for content even if they are willing to give it away.

Brazil: Google fined in Petrobras probe

Dec 15, 2014

A Brazilian court says it has fined Google around $200,000 for refusing to intercept emails needed in a corruption investigation at state-run oil company Petrobras.

Microsoft builds support over Ireland email case

Dec 15, 2014

Microsoft said Monday it had secured broad support from a coalition of influential technology and media firms as it seeks to challenge a US ruling ordering it to hand over emails stored on a server in Ireland.

User comments : 6

Adjust slider to filter visible comments by rank

Display comments: newest first

x646d63
3 / 5 (2) Jan 21, 2011
One used to be able to search a phone number and get a business website. Now all you get is people-search and "reverse lookup" sites that do nothing. Highly annoying.
ziprar
1 / 5 (2) Jan 21, 2011
so?
that_guy
1 / 5 (2) Jan 21, 2011
One used to be able to search a phone number and get a business website. Now all you get is people-search and "reverse lookup" sites that do nothing. Highly annoying.


What does a business website have to do with a phone number? and if you reverse phone search a number, and it is a business, then the reverse phone number site will tell you. So I don't understand what your issue is with more relavent results. I understand that some of those sites want you to pay for the information, but some of them are free too.
Bob_Kob
3 / 5 (1) Jan 21, 2011
The most annoying thing about google of late is you search for something, and the websites that come up contain no content of the search - but they are also search engines.
nada
2.3 / 5 (3) Jan 22, 2011
Google is defining "WEBSPAM" - LOL.

And of course, Google's definition of "WEBSPAM" doesn't include any discussion of ADWORDS which is the cancer that has distroyed the web.

100 million idiots who don't want to get a job, instead put up bogus websites to get rich quick playing the google game of adwords.

Now its finally catching up to Google and their ONLY reason for existence, Google Search, is being clogged up with the vomit sites that Google brought about with its revenue advertising scheme.

Google, you brought it on yourself. I'm laughing at you.

corymp
3 / 5 (2) Jan 22, 2011
nada, I think you hit it spot on

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.