New survey helps consumers choose the right wine

Dec 09, 2010
A new survey by University of Adelaide researchers is looking at the reasons behind wine consumers' choices.

If you're buying wine this festive season, spare a thought for the things about wine that attract you to one bottle over another.

A new national study is being conducted by researchers from the University of Adelaide to learn more about what consumers believe are the most important factors in their choice of .

The study gives consumers the chance to nominate a range of different influencing factors - such as the type of wine, the wine-making process, the packaging, cost and brand loyalty - that affect their purchasing decision.

Wine lovers will also be asked about how they respond to the various sensory characteristics of wine, such as smell and flavor.

The online study is being conducted by PhD student Anna Crump under the supervision of Dr. Kerry Wilkinson, Lecturer in the School of Agriculture, Food & Wine at the University's Waite Campus.

"There are so many different aspects of wine that consumers can either take into consideration or choose to ignore, depending on their level of interest and their knowledge," Dr. Wilkinson says.

"Our research is aimed at all different types of wine lovers - from the casual, once-a-month wine drinkers to the connoisseurs with well-stocked cellars. No matter what your past experience or understanding of wine, all input into this study is equally valid," she says.

"The sensory characteristics of wine are extremely important to the wine-makers, but we also want to know how important they are to the ."

Dr. Wilkinson says Australia's wine industry has a reputation for being innovative and at the cutting edge. "Any information and advice we can provide will benefit our industry's competitiveness, and maintain the level of quality for which our industry is renowned," she says.

The online survey should take only 10 minutes to complete and responses are anonymous. Those who choose to provide their contact details will go into the draw to win a case of premium Australian wines.

Explore further: Super Bowl athletes are scientists at work

More information: The survey can be found at: bit.ly/wine2010 .

add to favorites email to friend print save as pdf

Related Stories

Bushfires leave a bad taste for wine lovers

Nov 13, 2008

(PhysOrg.com) -- Australian winemakers are turning to the University of Adelaide to help identify grape varieties that are less susceptible to smoke from summer bushfires.

Italians drinking less wine

Jul 06, 2006

Researchers say the amount of wine Italians drink has fallen considerably over the past 30 years.

Wine in a box? Think 'good' not 'gauche'

Jun 04, 2009

In a surprise discovery that may help boxed wine shake off its image as a gauche alternative to bottles, scientists in Canada are reporting that multilayer aseptic cartons (a.k.a. ‘boxes’) may help reduce ...

Recommended for you

Super Bowl athletes are scientists at work

Jan 30, 2015

Seattle Seahawks cornerback Richard Sherman gets called a lot of things. He calls himself the greatest cornerback in the NFL (and Seattle fans tend to agree). Sportswriters and some other players call him ...

Sundance doc examines real-life Close Encounter

Jan 29, 2015

Earth authorities are completely unprepared for the arrival of alien visitors and worried humans should ready themselves by watching a groundbreaking documentary, the film's director boasts.

Toward a scientific process freed from systemic bias

Jan 26, 2015

Research on how science works - the science of science - can benefit from studying the digital traces generated during the research process, such as peer-reviewed publications. This type of research is crucial for the future ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.