US online sales surge 13 percent for holiday period

Dec 30, 2010
Americans clicked up a record 30.8 billion dollars in online holiday sales in 2010, a jump of 13 percent from a year ago
An advertisement for a Cyber Monday sale is displayed on a BlackBerry smart phone in San Anselmo, California. Americans clicked up a record 30.8 billion dollars in online holiday sales in 2010, a jump of 13 percent from a year ago, a survey showed.

Americans clicked up a record 30.8 billion dollars in online holiday sales in 2010, a jump of 13 percent from a year ago, a survey showed.

The research firm said holiday season retail e-commerce spending for the 56 days of the November-December holiday period had been fueled by a late surge in spending -- some 2.45 billion dollars was spent online in the week to December 26, a 17-percent jump.

"Online holiday spending has remained strong through Christmas and we've already seen the season totals easily surpass the levels of the past few years to set a new record for spending at almost 31 billion dollars," said comScore chairman Gian Fulgoni.

"For at least this , the American consumer has been able to shrug off the continuing economic challenges of high unemployment rates and depressed housing prices and spend at a rate that has been slightly stronger than we had expected," he added.

"After the past few years' struggles, it is gratifying to see e-commerce return to a state that can only be described as a very merry season."

Among the big sellers for the gift-giving season were computer and related products, up 23 percent; books and magazines (22 percent); (21 percent); (20 percent) and toys (16 percent).

A separate survey this week by MasterCard Advisors SpendingPulse, showed a 5.5-percent increase in overall holiday spending, excluding autos, in the period from November 5 through December 24.

"If last year's holiday story was about gaining some stability, this year’s is about getting back to growth," said Michael McNamara, vice president at SpendingPulse.

"We also saw a noticeable return in spending in the larger ticket items, as exemplified by the solid growth in jewelry, luxury and even the furniture category."

Explore further: New iPhones deliver big profits for Apple (Update)

add to favorites email to friend print save as pdf

Related Stories

Record US holiday spending on gadgets: CEA

Oct 19, 2010

Americans will spend a record amount on consumer electronics this holiday season, devoting nearly a third of their gift budget to gadgets, the Consumer Electronics Association (CEA) said Tuesday.

Forrester projects rise in online holiday sales

Nov 02, 2009

(AP) -- Forrester Research Inc. is projecting an 8 percent increase to $44.7 billion in online holiday sales compared with a year ago as bargain hunters turn to the Web for deals.

Holiday Web shopping looks brighter than last year

Nov 26, 2009

(AP) -- Online retailers hope the convenience of the Web, plus discounts and deals, spur still-nervous shoppers to spend more online this holiday season - even as traditional retailers brace for mediocre sales.

Energy prices pushing shoppers online

Dec 14, 2005

More than one out of every three online households said rising energy prices would alter their holiday shopping this season, a survey found.

Recommended for you

Yahoo profit surges on Alibaba divestment, mobile

24 minutes ago

Yahoo said Tuesday its quarterly profit surged with its sale of shares in Chinese Internet powerhouse Alibaba, and also saw improving results from its mobile Internet initiatives.

Turner channels removed from Dish amid pact spat

5 hours ago

Channels such as Cartoon Network and CNN are no longer part of Dish's programming lineup as a deadline has passed for the satellite TV provider and Turner Broadcasting to renew their distribution agreement.

Verizon reports higher 3Q net income, revenue

6 hours ago

Verizon Communications Inc. on Tuesday reported higher net income and revenue in its third quarter, helped by strong wireless subscriber growth and demand for its high-speed FiOS Internet services.

Amazon, Simon & Schuster sign book retail deal

14 hours ago

Amazon has reached a deal with American book publisher Simon & Schuster, the companies said, though the e-commerce giant remains at loggerheads with France's Hachette over e-book pricing.

User comments : 0