Online ad spend overtakes newspapers: eMarketer

Dec 20, 2010
In this photo illustration, an ad seen on a website is displayed on laptop computers on November 2010 in San Anselmo, California. Online advertising spending in the United States will overtake spending on newspaper ads this year for the first time, digital research firm eMarketer said Monday.

Online advertising spending in the United States will overtake spending on newspaper ads this year for the first time, digital research firm eMarketer said Monday.

EMarketer estimated that online ad spending will grow 13.9 percent in 2010 to 25.8 billion dollars while spending on print newspaper ads will drop 8.2 percent to 22.78 billion dollars.

Including Internet ads, print and online revenue will hit 25.7 billion dollars, eMarketer said, still below the 25.8 billion dollars advertisers will spend online.

"Marketers are devoting bigger shares of their budgets to digital media as they see more customers shifting time toward the Web," eMarketer chief executive Geoff Ramsey said in a blog post.

"It's something we've seen coming for a long time, but this is a tipping point," Ramsey said.

"The bad economy has actually accelerated the shift to digital ," Ramsey added. "Online ads -- especially search ads -- are increasingly seen by many marketers as a more reliable bet than print , which are often difficult to tie to a measurable financial result."

EMarketer said total ad spending in the United States is expected to grow three percent in 2010 to 168.5 billion dollars.

EMarketer said print newspaper ad spending is expected to slide by six percent to 21.4 billion dollars in 2011 while online ad spending grows 10.5 percent to 28.5 billion dollars.

US newspapers have been grappling with declining print , eroding circulation and the migration of readers to free news on the Web, and online ad revenue growth has not kept pace with losses on the print side.

Explore further: US Congress decriminalizes cellphone unlocking

add to favorites email to friend print save as pdf

Related Stories

US newspaper ad revenue down 27% in 2009: NAA

Mar 25, 2010

US newspaper advertising revenue plunged more than 27 percent last year, with both print and online registering double-digit declines, the Newspaper Association of America said.

Advertisers flocking to Facebook: eMarketer

Aug 13, 2010

Internet research firm eMarketer on Thursday reported that advertisers are flocking to Facebook and will spend more than a billion dollars at the world's top online social network.

Facebook top publisher of display ads: comScore

May 13, 2010

Facebook has passed Yahoo! to become the top US publisher of display ads on the Web, another milestone for the fast-growing social network, according to figures released on Thursday.

Signs of recovery for online ad market in US

Apr 07, 2010

Online advertising revenue hit a record 6.3 billion dollars in the United States in the fourth quarter of the year, a bright spot in an otherwise dismal year, according to a report on Wednesday.

Recommended for you

Scalping can raise ticket prices

23 hours ago

Scalping gets a bad rap. For years, artists and concert promoters have stigmatized ticket resale as a practice that unfairly hurts their own sales and forces fans to pay exorbitant prices for tickets to sold-out concerts. ...

Study shows role of media in sharing life events

Jul 24, 2014

To share is human. And the means to share personal news—good and bad—have exploded over the last decade, particularly social media and texting. But until now, all research about what is known as "social sharing," or the ...

User comments : 0