iPad makes it to Brazil, at eye-watering prices

Dec 03, 2010
An iPad is displayed at a Verizon store on October 2010 in Coral Gables, Florida. Apple's iPad went on sale in Brazil from Friday, with customers lining up at stores to get their hands on the tablet computer whose entry into Latin America's biggest market faced pricing and other challenges.

Apple's iPad went on sale in Brazil from Friday, with customers lining up at stores to get their hands on the tablet computer whose entry into Latin America's biggest market faced pricing and other challenges.

Brazilians were being asked to fork over between 970 dollars for the cheapest version (a 16GB Wi-Fi model) up to 1,530 dollars for the top-of-the-line 34GB WiFi-plus-3G model.

Those prices were nearly twice the amount US customers were paying, due to Brazil's 100-percent tariffs on imported electronics imposed to protect the domestic industry.

The trendy computing device also ran into a problem with its name.

The word "" had already been registered in to denote a South Korean-made defibrillator that has been used to restart patients' hearts in Brazilian hospitals for the past three years.

A brewing legal tussle between that medical unit's maker, CU Medical Systems Inc., appeared to have been settled to allow Apple's tablet to finally hit Brazilian shelves.

Explore further: Cartier boss snubs 'useful' smartwatches for classic chic

Related Stories

iPad name giving Apple heartache in Brazil

Apr 12, 2010

For most of the world, the iPad is seen as a spiffy new tablet computer worthy of fawning adoration, but in Brazil the device is capable of jolting hearts -- literally.

Dell to roll out second tablet computer

Sep 22, 2010

Dell chief executive Michael Dell on Wednesday said the firm will release a second tablet computer to compete in a hot market dominated by Apple's iPad.

Recommended for you

Project Jacquard to weave interactivity into textiles

16 hours ago

"Wearables" represents a broad-category of how we will interact with the digital world away from our laptop screens. It embraces arm bands, socks, bracelets, rings and watches. Google is now enhancing that ...

US judge jails Silk Road mastermind for life (Update)

18 hours ago

The American convicted of masterminding the criminal website Silk Road was sentenced in court Friday to life in prison over the online enterprise that sold $200 million in drugs to customers worldwide.

Microsoft Research project can interpret, caption photos

20 hours ago

If you're surfing the web and you come across a photo of the Mariners' Felix Hernandez on the pitchers' mound at Safeco Field, chances are you'll quickly interpret that you are looking at a picture of a baseball ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.