iPad makes it to Brazil, at eye-watering prices

Dec 03, 2010
An iPad is displayed at a Verizon store on October 2010 in Coral Gables, Florida. Apple's iPad went on sale in Brazil from Friday, with customers lining up at stores to get their hands on the tablet computer whose entry into Latin America's biggest market faced pricing and other challenges.

Apple's iPad went on sale in Brazil from Friday, with customers lining up at stores to get their hands on the tablet computer whose entry into Latin America's biggest market faced pricing and other challenges.

Brazilians were being asked to fork over between 970 dollars for the cheapest version (a 16GB Wi-Fi model) up to 1,530 dollars for the top-of-the-line 34GB WiFi-plus-3G model.

Those prices were nearly twice the amount US customers were paying, due to Brazil's 100-percent tariffs on imported electronics imposed to protect the domestic industry.

The trendy computing device also ran into a problem with its name.

The word "" had already been registered in to denote a South Korean-made defibrillator that has been used to restart patients' hearts in Brazilian hospitals for the past three years.

A brewing legal tussle between that medical unit's maker, CU Medical Systems Inc., appeared to have been settled to allow Apple's tablet to finally hit Brazilian shelves.

Explore further: Hewlett-Packard recalls 5 million AC power cords

add to favorites email to friend print save as pdf

Related Stories

iPad name giving Apple heartache in Brazil

Apr 12, 2010

For most of the world, the iPad is seen as a spiffy new tablet computer worthy of fawning adoration, but in Brazil the device is capable of jolting hearts -- literally.

Dell to roll out second tablet computer

Sep 22, 2010

Dell chief executive Michael Dell on Wednesday said the firm will release a second tablet computer to compete in a hot market dominated by Apple's iPad.

Recommended for you

Hewlett-Packard recalls 5 million AC power cords

15 hours ago

Hewlett-Packard Company is recalling about 5.6 million notebook computer AC power cords in this country and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.

LG bets on pricey OLED technology as future of TVs

Aug 25, 2014

LG Electronics Inc. announced two new giant OLED TVs with ultra-high definition screens Monday, sticking with its strategy of using the exceptionally expensive OLED display technology.

Giant tablets aimed at families

Aug 20, 2014

Costing a little more than an iPad but standing more than twice as tall, a new pair of giant tablets wants families to share cozier group experiences with technology.

Myo armband and smartglasses set for deskless workplace

Aug 20, 2014

Thalmic Labs, Canada-based makers of the Myo armband, has announced the integration of Myo with smartglasses, with the partnership help of a number of companies pairing the Myo with their products. The gesture-control ...

User comments : 0