Health-conscious future could stem from smartphones

Dec 14, 2010 By Tom Yencho

The latest smartphones are equipped with a range of technologies that can pinpoint your location. It's only a matter of time before they'll also be able to detect your every movement, says Reetika Gupta, assistant professor of marketing.

The evolution toward mobile has already begun. The first wave of baby boomers turns 65 this year, and nearly 80 million will follow them into retirement over the next 20 years -- a “geriatric tidal wave,” according to The New York Times.

To prepare for this generational change, the healthcare industry has already partnered with computer scientists to create a mix of sensory technologies that will essentially monitor any changes of health. The technologies will allow quicker and more effective treatment for the elderly.

But those mobile sensing technologies have far greater potential, says Gupta. Within five years, all smartphones could very well be equipped with applications that track physical activity. The devices will not only monitor whether you’re sitting or walking, but they’ll also detect any changes to your workout regimen or physical fitness.

“The big question becomes how people will react to these technological and cultural changes,” Gupta says. “These types of mobile applications will rely on the collection of personal data that many will consider an intrusion on their personal lives, regardless of the long-term benefit. There’s a fine line to walk.”

That fine line is what interests Gupta the most. An expert in consumer behavior and technological development, she says there’s been little marketing research to show just how consumers will adapt to the impending changes and whether such changes will impact consumers’ lifestyle decisions.

‘A part of our conscience’

The advent of mobile sensing technologies couldn’t come at a better time for the United States. While the devices may have a direct influence on the growing number of elderly Americans, they may also become important preventative tools for the country’s unfit youth, Gupta says.

Most estimates show the one out of every three Americans is obese—a problem that is trending in the wrong direction. These sensing technologies could promote personal responsibility by making sure at-risk children and young adults can see for themselves their personal health data, and adjust their daily physical activities and lifestyles accordingly.

“Smartphones are no longer just phones. For better or worse, they’ve become a part of who we are—part of our conscience,” Gupta says. “From a marketing perspective, mobile sensory technologies may help us all develop a different mindset, one that is more health-conscious.

“It will require a new way of learning and a different way of thinking that will be foreign to many Americans, even five or 10 years down the road. Successfully communicating those changes—and the impact they’ll have on people’s lives—will be key to its success.”

Explore further: Time Warner Cable says outages largely resolved (Update)

add to favorites email to friend print save as pdf

Related Stories

Modern society made up of all types

Nov 04, 2010

Modern society has an intense interest in classifying people into ‘types’, according to a University of Melbourne Cultural Historian, leading to potentially catastrophic life-changing outcomes for those typed – ...

Baby boomers are reinventing retirement

Oct 11, 2010

(PhysOrg.com) -- The challenges faced by recent retirees are changing how we plan for and expect to experience retirement in the future, say the academics working on a new University of Melbourne study.

Broken bones and medication

Oct 05, 2010

Although one in four women over 50 develops osteoporosis, most are unaware they have the disease — something Professor Suzanne Cadarette would like to change.

Fern's hunger-busting properties supported by research

Nov 15, 2010

Professor Roger Lentle, from the Institute of Food, Nutrition and Human Health at the Massey University, led a team that studied how an extract of the mamaku fern influenced stomach activity. Maori traditionally ...

Recommended for you

User comments : 0