Google alters algorithm to combat abusive sellers

December 2, 2010
A sign is posted outside of the Google headquarters in Mountain View, California. Google is tweaking its algorithms after an online eyeglass merchant managed to get his site listed at the top of search rankings by being deliberately rude to customers and sparking complaints.

Google is tweaking its algorithms after an online eyeglass merchant managed to get his site listed at the top of search rankings by being deliberately rude to customers and sparking complaints.

In a blog post entitled "Being bad to your customers is bad for business," Google's Amit Singhal said the change was made after an article in The New York Times drew the giant's attention to the problem.

According to the Times story, the owner of DecorMyEyes.com boosted his site's prominence in search rankings by generating negative reviews from customers.

The prominent placement of the site in search rankings generated more business, according to the owner of DecorMyEyes.

"Even though our initial analysis pointed to this being an edge case and not a widespread problem in our search results, we immediately convened a team that looked carefully at the issue," Singhal said.

"We developed an algorithmic solution which detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience," Singhal said. "The solution is already live."

"I am here to tell you that being bad is, and hopefully will always be, bad for business in Google's search results," Singhal added.

declined to provide details of the changes to its algorithms so as not to provide information to people who may attempt to game their ranking on the .

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nada
3 / 5 (2) Dec 02, 2010
The arrogance of Google acting, once again, as if they are the noble giant running an honest and ethical business.

The FACT is: the entire internet has gone from a treasure trove of intellectual knowledge to a giant garbage can of millions of idiots all trying to "get rich quick" by Google ads.

The Google search engine itself is worthless from the weight of JUNK pages auto-generated with no novel content - just pasted and re-pasted text to get the Google search engine to list it.

Oh how I miss the 1996 internet experience!
axemaster
1 / 5 (2) Dec 02, 2010
I dunno, Google could be far, far worse. I'd say they've followed their slogan, "don't be evil" much more closely than other huge companies.

Besides, the internet, like all media, was inevitably going to become an advertisement engine. Be glad Google doesn't shove it down your throat like some other companies I can think of...
Doug_Huffman
3 / 5 (2) Dec 02, 2010
Ho ho ho. Comparing shinola with shoe-polish to make G00gle look as good as it can. Of the sites that I must use, G00gle is the worst and occupies many KB of my filter files.

Sorry, I remember the net's benign innocence before G00gle with fondness. M$ & Google are evil.

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