German publisher Springer unveils iPad-only project

Dec 22, 2010
A customer uses an Apple iPad. The Axel Springer Academy, established by Germany's eponymous publishing group, said Wednesday it would create a magazine designed to be viewed exclusively on the Apple iPad.

The Axel Springer Academy, established by Germany's eponymous publishing group, said Wednesday it would create a magazine designed to be viewed exclusively on the Apple iPad.

"Kraftwerk D" is to cost 2.39 euros (3.20 dollars), would be assembled by 18 students and would mark "a world premiere for a school of journalism," a statement said.

The first issue was designed as a review of 2010 and relies heavily on multi-media and people who had not been featured on front-page news but who had nonetheless "influenced and continue to influence our country."

Springer is very interested in the phenomenon, and recently blocked free Internet access to its popular daily Bild in the aim of getting readers to pay for the newspaper.

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