Yahoo! adds Twitter, Zynga, and local deals

Nov 16, 2010
The Yahoo! homepage is seen on a computer screen in Washington, DC in October 2010. Yahoo! on Tuesday meshed microblogging sensation Twitter and social game star Zynga into its websites as the faded Internet pioneer strived to stay relevant in a changing online world.

Yahoo! on Tuesday meshed microblogging sensation Twitter and social game star Zynga into its websites as the faded Internet pioneer strived to stay relevant in a changing online world.

Yahoo! also revealed that it is testing a service that would let visitors to its properties know of local bargains customized to individual tastes.

"! can make finding a local offer much more relevant and meaningful to deliver the best local offer to you every day," Yahoo! Local vice president Matt Idema told a press gathering at a Web 2.0 Summit in San Francisco.

"Right now, there are far too many offers and not enough people to see them; what Yahoo! brings is scale."

Yahoo! will be able to get virtual coupons or bargains to the 180 million people in the United States that visit its websites daily, according to Idema.

The Sunnyvale, California-based firm is also improving a local search feature that promises to complement the bargain-finding service.

Yahoo! is dabbling with ways offers might work. For example, a customized deal-of-the-day could pop up when people sign into Yahoo! email or instant messaging services.

"We will be piloting the experience on various Yahoo! pages to see where it works best," Idema said.

Yahoo! said it is testing Yahoo! Offers with 20 partners, including popular online coupon service Groupon.

The service echoes a "Deals" feature launched by online king on November 3.

"Deals" taps into location-sensing features of mobile phones to connect people with bargains at local shops, restaurants or bars.

While Facebook said it gets no money from promotions posted at Deals, Yahoo! said it has arranged to share in the revenue of partners in the Offers program.

Lovers of Zynga games such as FarmVille and Mafia Wars will be able to play them at Yahoo! websites beginning this week. Yahoo! also began letting people post or see from its Web pages.

"We think users want choice," said Yahoo! vice president of communications product management. "You will be able to play games and share updates at Yahoo!."

Explore further: Twitter expands privacy on direct messages

Related Stories

Yahoo! launches VoIP service

Mar 22, 2006

Yahoo! introduced Wednesday its messenger with voice system that will allow users to make phone calls via their personal computers.

Recommended for you

Protecting our rights to privacy and digital dignity

3 hours ago

How many of us read the terms and conditions when signing up to a social media account or downloading a new app? And does agreeing to these rules offer us any real protection from big business looking to ...

Twitter expands privacy on direct messages

18 hours ago

Twitter said Monday it was making it easier to take direct messages private, carving out a bigger space for targeted exchanges on the popular microblogging service.

DOJ, FBI acknowledge flawed testimony from unit

Apr 19, 2015

The Justice Department and FBI have formally acknowledged that nearly every examiner in the FBI Laboratory's microscopic hair comparison unit gave flawed testimony in almost all trials in which they offered evidence against ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.