Sony eyes December launch of e-readers in Japan

Nov 25, 2010
An Agatha Christie novel is displayed on a Sony e-reader at the Frankfurt Book Fair in 2008.

Sony, battling Amazon and Apple in the electronic book reader race, said on Thursday it would launch its latest devices in Japan in December along with a dedicated virtual library.

The move will mark a return to Japan for the electronic giant's e-reader business since it left the market in 2007 after seeing low demand at a time when Japanese consumers were focused on mobile phone books.

The success of Apple's iPad and Amazon's Kindle has however sent electronics makers scrambling to gain a slice of the growing and e-reader market.

Sony has cut the size and weight of its e-readers while expanding the use of touch technology to all models -- allowing users to turn pages with a swipe of the finger like the iPad.

Unlike the colour , the Sony Reader uses black-and-white e-ink technology.

Its two models, Reader Pocket Edition and Reader Touch Edition will be available December 10 in about 300 Japanese stores, selling for 20,000 yen and 25,000 yen (240 and 300 dollars).

Sony will also open a digital bookstore for the device in Japan as it has elsewhere, offering downloads of around 20,000 titles.

The group hopes to sell 300,000 e-readers in Japan in the first year and expects a 50 percent market share by 2012, the company said.

It also recently created a joint venture with Japan's second-largest telecommunications operator KDDI, the Asahi newspaper group and printing technology firm Toppan to offer services for a variety of devices.

Sony unveiled the latest devices in September and expanded their availability to Australia, China, Italy, and Spain as well as the United States.

Explore further: Seattle Sounders score with SQL Server and fitness-tracking technology

add to favorites email to friend print save as pdf

Related Stories

Sony cuts e-reader price to stay competitive

Jul 07, 2010

(AP) -- Sony has cut the prices on its electronic-book readers in an effort to keep up with stiff competition from Amazon.com and Barnes & Noble, which both recently slashed prices on their own e-readers.

Sony to challenge Apple in Japan with e-reader

May 27, 2010

Sony said Thursday it will launch an e-reader in Japan and set up a platform for newspapers, books, comics and magazines, challenging rival Apple a day before its iPad goes on sale in the country.

Staples to sell Amazon's Kindle

Aug 31, 2010

Staples will begin selling Amazon's Kindle electronic book reader this year, making the US office supply chain the second brick-and-mortar store to offer the device.

Best Buy to offer Amazon's Kindle e-reader

Sep 09, 2010

Best Buy said Thursday that it will begin selling Amazon's Kindle electronic reader this year, making the US consumer electronics giant the third brick-and-mortar US store to offer the device.

Touch screen, price hike to cheapest Sony e-reader

Sep 01, 2010

(AP) -- Lately, the electronic-reader market has been a race to the bottom, with major players such as Amazon.com Inc. and Barnes & Noble Inc. tussling over which can offer consumers the best, cheapest e-reader.

Sony plans a Kindle rival with wireless downloads

Aug 25, 2009

(AP) -- Sony plans to offer an e-book reader with the ability to wirelessly download books. That adopts a key feature of the Kindle from Amazon.com and enhances the competition in a small but fast-growing ...

Recommended for you

Form Devices team designs Point as a house sitter

5 hours ago

A Scandinavian team "with an international outlook" and good eye for electronics, software and design aims to reach success with what they characterize as "a softer take" on home security. Their device is ...

Amazon offers Washington Post app on Kindle

Nov 20, 2014

Amazon said Thursday it will offer a free Washington Post app to Kindle users for six months, a move highlighting the digital strategy for the newspaper owned by Jeff Bezos.

Gift Guide: Help your selfie with some add-on gear

Nov 20, 2014

Not all selfies are created equal. Some are blurry, are poorly framed or miss the action entirely because you might be scrubbing your thumb fishing for a virtual shutter button as the moment passes you by.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.