October video game retail sales slide 4 percent

Nov 17, 2010 By BARBARA ORTUTAY , AP Technology Writer

(AP) -- U.S. retail sales of video game hardware, software and accessories slipped 4 percent in October as demand for most gaming consoles declined from a year earlier, according to data from market researcher NPD Group.

Overall were $1.07 billion last month, down from $1.11 billion in October of last year, NPD said on Tuesday. Year-to-date sales were down 8 percent at the end of October, at $11.07 billion.

"Keep in mind that these sales only reflect new physical retail sales," said NPD analyst Anita Frazier in a statement. "While down, there are revenues being generated from digital distribution, used game sales, rentals, social network games and mobile applications to name a few."

Hardware sales tumbled 26 percent to $280 million from $381 million a year ago. With the exception of Microsoft Corp.'s , every saw a decline in unit sales, NPD said. The Xbox sold 325,000 units, up 30 percent year-over-year, Microsoft said.

Sales of , meanwhile, climbed 6 percent to $605 million from $573 million. The basketball blockbuster "NBA 2K11" from Take-Two Interactive Software Inc. was the month's best-selling title. It was followed by the shooter "Fallout: New Vegas" from Bethesda Softworks and "Medal of Honor" from Electronic Arts Inc. The number doesn't include "Call of Duty: Black Ops," which went on sale Nov. 9 and shattered the entertainment industry sales record held by its predecessor, "Call of Duty: Modern Warfare 2."

Sales of game accessories jumped 18 percent to $142 million.

Reggie Fils-Aime, the president of Nintendo of America, said in a recent interview he expects Nintendo to do well during the November-December holiday sales period.

"Last year, we sold close to 50 percent of hardware on (the holidays)," he said. While Nintendo is not planning to cut the price of the $199 , Fils-Aime added that some retailers are doing this on their own as they work to lure shoppers into their stores.

Explore further: Judge approves $450 mn deal in Apple ebook suit

not rated yet
add to favorites email to friend print save as pdf

Related Stories

March video game retail sales climb 6 percent

Apr 15, 2010

(AP) -- After a rocky 2009 followed by two months of double-digit declines, U.S. retail sales of video game software, hardware and accessories finally saw an uptick in March.

NPD: October video game sales tumble 19 percent

Nov 13, 2009

(AP) -- After a slight reprieve in September, U.S. video game retail sales slumped again in October, unable to escape the economic turmoil that's cutting into consumer spending and swelling the ranks of unemployed.

Hardware boosts December video game sales

Jan 15, 2010

(AP) -- Americans spent a record $5.53 billion on video games in December, the most money ever in a single month, according to market researcher NPD Group.

November video game sales fall 8 percent to $2.7B

Dec 10, 2009

(AP) -- Americans reached into their pockets - though not as deep as last year - to spend $2.7 billion on video games in November, according to figures reported Thursday by market researcher NPD Group.

June video game sales decline again, NPD says

Jul 16, 2010

(AP) -- Summer doldrums weighed on the video game industry in June, with U.S. retail sales of hardware, software and accessories down 6 percent from a year earlier, to $1.1 billion.

Recommended for you

Dish restores Turner channels to lineup

Nov 21, 2014

Turner Broadcasting channels such as Cartoon Network and CNN are back on the Dish network after being dropped from the satellite TV provider's lineup during contract talks.

'Call of Duty' blasts past $10 bn in sales

Nov 20, 2014

Blockbuster military shooter video game "Call of Duty" has blasted past $10 billion in lifetime sales, propelled by demand for the latest installment in the 11-year-old franchise.

Square's point-of-sale service goes global

Nov 20, 2014

Financial services startup Square is taking aim at cash registers across the globe, making its point-of-sale software available internationally in English, Spanish, French and Japanese.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.