Internet, mobile at forefront of election coverage

Nov 02, 2010 By JAKE COYLE , AP Entertainment Writer

(AP) -- News organizations have unleashed a multimedia blizzard of widgets, apps, dashboards, Twitter tie-ins and iPad doohickeys for Tuesday's elections.

More than ever, the online and mobile offerings aren't merely supplementary to Tuesday night's , but can function as primary sources for following the election results.

The 2008 presidential election, when Web traffic reached record levels, was something of a coming-out party for the Internet. The Web's encore came at the Inauguration, when streaming video had its most dramatic day up to that point. The 2010 midterm elections, as experienced online, aren't likely to provide the same technological turning point. But two years later, the Web-savvy coverage of Tuesday's election highlights the growing sophistication of interactive media, social media and mobile apps.

ABC News, CBS News, NBC News, The New York Times and even PBS are all offering live webcasts Tuesday night. New media partnerships helped pave the way: ABC News with Facebook; CBS with ; and NBC is embedding their video coverage on Twitter.

News organizations are putting a particular focus on getting election results straight to users on their mobile phones with apps that can give users specific results to their local elections.

Customization is often much of the draw of the multimedia offerings. CNN, for example, offers something called "My Election," which allows users to select up to 15 specific races they're following.

Meanwhile, social media destinations such as Facebook and Twitter used their power to get out the vote.

Atop Facebook pages was a reminder that Tuesday was Election Day. A link was provided to help people find their polling place, and a running ticker counted the number of people on who clicked that they had voted. The fast-rising number was more than 4.5 million as of early afternoon Tuesday.

Conversation on the election dominated Twitter, which was still relatively nascent during the 2008 election. The Times' website, which boasted extensive election coverage, attempted to diagram the dialogue on Twitter with an interactive feature showing which candidates were the most tweeted.

The Onion added comedy to the running commentary, posting Day tips, such as: "Young people should heed their civic duty and RockTheVote. Older Americans are advised to smooth jazz the vote."

The most popular video online, according to Viral Video Chart, was "I Remember," an anti-Republican ad paid for by the International Brotherhood of Boilermakers Campaign Assistance Fund. It was viewed more than 265,000 times.

Explore further: Showing 'The Interview' is part of Google's long-term YouTube plan

More information: Online:

http://www.facebook.com/uspolitics

http://www.msnbc.msn.com/id/3032553/ns/politics-decision-2010

http://www.cnn.com/ELECTION/2010/

http://thecaucus.blogs.nytimes.com/2010/11/02/election-night-essentials

http://abcnews.go.com/

http://www.cbsnews.com/

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Election forecasters preparing for historic election

Jun 23, 2008

Anticipating what is likely to be one of the most interesting elections in modern history, University at Buffalo professor of political science James E. Campbell and Michael S. Lewis-Beck, professor of political ...

Recommended for you

N. Korea suffers another Internet shutdown

Dec 27, 2014

North Korea suffered an Internet shutdown for at least two hours on Saturday, Chinese state-media and cyber experts said, after Pyongyang blamed Washington for an online blackout earlier this week.

Streaming release of 'Interview' test for industry

Dec 25, 2014

Sony's "The Interview" has been a hacking target, a punchline and a political lightning rod. Now, with its release online at the same time it debuts in theaters, it has a new role: a test for a new kind of ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.