New 'Call of Duty' blasts last year's sales record

Nov 11, 2010 By BARBARA ORTUTAY , AP Technology Writer
In this Nov. 9, 2010 photo, Joe Chen, 18, watches as his pre-ordered copy of the new "Call of Duty: Black Ops," video game is placed in a bag after it went on sale in Sacramento, Calif. One of the most anticipated game introductions of the year, Call of Duty: Black Ops, from Activision went on sale at midnight Tuesday morning.(AP Photo/Rich Pedroncelli)

(AP) -- "Call of Duty: Black Ops" shattered entertainment records this week when it raked in $360 million in its first 24 hours on sale, once again proving that video games have cemented their place in our lives as mainstream entertainment on par with movies and music.

For the hordes of devoted fans who waited at midnight Monday to get their hands on the military shooter, this is hardly a surprise. For them, popping the new "Call of Duty" into a game console is the equivalent of turning on the TV to watch the Super Bowl or the World Series - except here, they control the outcome.

The game, from Activision Blizzard Inc., sold 5.6 million units the day it went on sale, according to the company. Its predecessor, ", Modern Warfare 2," meanwhile, sold 4.7 million copies to reap in $310 million during its first day on sale last year.

"Black Ops" went on sale Monday in North America and the U.K. It costs $60 and works on the and gaming consoles. As such, games have an easier time setting dollar sales records than, say, movies or music, because fewer people need to buy them in order to bring in big bucks.

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