British tycoon Richard Branson on Tuesday will unveil a digital magazine tailored for viewing on Apple's popular iPad tablet computers, according to press conference invitations.
Word of Branson's plans to publish "Project" for delivery on iPads came shortly after Australian-born media mogul Rupert Murdoch hinted that his News Corp. empire will soon publish a digital newspaper for the hot Apple gadgets.
News Corp. has been tight-lipped about the project but 79-year-old Murdoch acknowledged in an interview last week that "The Daily" is in the works.
Branson said in invitations to the press that "Project" themes will include entertainment, travel, business, design, and international culture.
Billionaire entrepreneur Branson owns about half of Virgin Atlantic airline with its aircraft that boast Internet-age amenities such as power outlets at seats and wireless connections to the Web.
He recently said that his Virgin Galactic enterprise is on track to offer commercial space travel within 18 months, and that space hotels are next on the drawing board.
Invitations to the press event in New York City did not indicate whether "Project" would be provided as passenger reading on flights.
Explore further: Britain threatens Internet 'trolls' with two years in jail