Amazon lets gift-givers send Kindle books by email

Nov 19, 2010
A Kindle DX (R), a large-screen version of its popular Kindle electronic reader is seen during a press conference in New York 2009. Amazon.com on Friday began letting gift-givers send Kindle electronic books by email as the leading online shop positioned itself to cash in on the year-end holiday season.

Amazon.com on Friday began letting gift-givers send Kindle electronic books by email as the leading online shop positioned itself to cash in on the year-end holiday season.

Kindle can be read on computers, smartphones, iPads, and devices as well as on the eponymous tablet sold by Amazon.

"We are thrilled to make it easier than ever for our customers to give their favorite Kindle book to a friend or family member as a gift," said Kindle vice president Russ Grandinetti.

"We're making this functionality available in time for the holidays to offer an easy, stress-free holiday shopping option for anyone -- not just Kindle owners."

The massive library of gift books available at amazon.com/givekindlebooks includes "The Girl Who Kicked the Hornet's Nest" and "The Immortal Life of Henrietta Lacks."

US spending on e-books was expected to total 966 million dollars this year, up from 301 million dollars last year, and to reach 2.81 billion dollars in 2015, according to a report this month by Forrester Research Inc.

Forrester said the number of e-book readers in the United States was expected to grow from 3.7 million at the end of last year to 10.3 million at the end of this year, hitting 29.4 million in 2015.

Seven percent of online US adults who read books read e-books, a number that is expected to double a year from now, Forrester said.

Forrester also said Amazon's Kindle store "stands to benefit tremendously" from the rise in e-book reading because of its existing relationship with book buyers through Amazon.com.

Explore further: Jay Z to relaunch streaming service as battle heats up

Related Stories

Recommended for you

Researchers aim to safeguard privacy on social networks

4 hours ago

At the end of 2014, Facebook reported 1.39 billion monthly active users. In the meantime, 500 million tweets were sent each day on Twitter. Indeed, social networks have come to dominate aspects of our lives. ...

Agents probing drug site accused of taking online currency

4 hours ago

Two former federal agents are accused of using their positions and savvy computer skills to siphon more than $1 million in digital currency from the online black market known as Silk Road while they and their agencies operated ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.