New York Times releases free -- for now -- iPad app

Oct 15, 2010
The New York Times headquarters. The New York Times unveiled a new application for Apple's iPad on Friday, offering it for free, for now, but with plans to start charging for it early next year.

The New York Times unveiled a new application for Apple's iPad on Friday, offering it for free, for now, but with plans to start charging for it early next year.

The "NYTimes for ," available from Apple's App Store, replaces a previous application, the "Editors' Choice App," which offered only a limited selection from the newspaper.

The Times Co. said it will start charging for the new iPad application when it begins making readers pay early next year for full access to the newspaper's website, NYTimes.com. Pricing details have not yet been set.

The Times Co. said the new iPad application offers more than 25 sections of content, blogs, more video and photos, breaking news alerts and streamlined navigation.

It features embedded videos and photos allowing readers to play videos within an article or view full-page slideshows.

"More and more, our readers are connecting with The Times across a variety of platforms," said Yasmin Namini, senior vice president of marketing and circulation at The Media Group.

"We are developing products that allow them to engage with our content in a meaningful way," Namini said. "With the NYTimes App, our readers can immerse themselves in our award-winning journalism and rich multimedia, all tailored for a premier experience on the iPad."

US newspapers have been seeking new revenue streams and developing Internet products amid a steady decline in print and circulation and the migration of readers to free news on the Web.

The Times Co. said the Editors' Choice App had been downloaded more than 650,000 times since it launched in April.

Explore further: Mathematician designs social sustainability software

Related Stories

Boston Globe to launch paid website

Sep 30, 2010

Taking a page from its parent company The New York Times Co., The Boston Globe will begin charging for full access to its website next year, the newspaper announced on Thursday.

Recommended for you

Mathematician designs social sustainability software

7 hours ago

Edgar Antonio Vald├ęs Porras has designed a software and service-oriented theoretical methodology supporting sustainability for cities, which if implemented, would increase economic impact points and infrastructure ...

Google unveils Android's latest technological tricks

May 28, 2015

Google's next version of its Android operating system will boast new ways to fetch information, pay merchants and protect privacy on mobile devices as the Internet company duels with Apple in the quest to ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.