Yahoo revs up search results in turnaround quest

Oct 07, 2010

(AP) -- Yahoo Inc. is jazzing up its Internet search results in an effort to orchestrate a revenue revival.

The additional features will begin appearing Thursday on Yahoo's U.S. website.

The new tools are designed to get people to the information they seek more quickly, especially when searching about entertainment, sports and major events.

Some of these shortcuts have already been available on , but now there will be even more options and snapshots featured in capsules appearing at the top of the results page.

More marketing messages, including the online billboards known as display ads, may also crop up on searches that appear to be spurred by a quest to buy merchandise.

Yahoo hopes to distinguish itself from its Internet search partner, Microsoft Corp.'s Bing, by making its own results more useful.

Although it's relying on Microsoft for most of its search results to save money, Yahoo still has the ability to dip into its own bag of technological tricks.

Standing apart from Bing is important to Yahoo because it only gets a cut of from searches that are done on its site. Yahoo keeps $88 of every $100 from clicked on its site, with the rest of going to Microsoft. All the ad revenue from searches done on Bing goes to Microsoft.

Yahoo needs to do something different because its ad revenue from searches has been steadily declining. That erosion has contributed to financial funk that has battered its stock price and recently raised doubts about the turnaround plan drafted by Yahoo CEO Carol Bartz, who took the job 21 months ago and negotiated the Microsoft alliance.

The partnership was spurred by the dominance of Inc., which has established itself as the Internet's most powerful and prosperous company.

Explore further: Google offers unlimited free storage of photos, videos (Update)

0 shares

Related Stories

Microsoft finally fueling Yahoo's search engine

Aug 24, 2010

(AP) -- Microsoft Corp.'s technology is now processing all the search requests on Yahoo Inc.'s website in the U.S. and Canada, completing a long-awaited leap that creates a more formidable challenger to Google Inc. in the ...

Review: New search partners aren't identical twins

Sep 30, 2010

(AP) -- Just because Yahoo Inc.'s U.S. website and Microsoft Corp.'s Bing are using the same technological ingredients for searching the Internet doesn't mean they're slicing and dicing the results the same way, too.

Yahoo 1Q profit soars, revenue grows, stock falls

Apr 20, 2010

(AP) -- Yahoo Inc. milked the recovering online advertising market and its new partnership with Microsoft Corp. to start the year with its best quarterly performance since hiring Carol Bartz to engineer a ...

Microsoft tops Yahoo! in search in August: Nielsen

Sep 14, 2010

Microsoft's Bing and other Internet search services overtook Yahoo! for the first time to become the number two search engine in the United States in August, The Nielsen Co. said Tuesday.

Microsoft to hire at least 400 Yahoo workers

Aug 05, 2009

(AP) -- Microsoft Corp. will hire at least 400 workers from Yahoo Inc. if government regulators approve the companies' proposed Internet search partnership, and Yahoo will receive $150 million to cover any unexpected costs ...

Recommended for you

Slow start, gradual improvement for US Internet gambling

May 28, 2015

Internet gambling is off to a slow start in the United States, with banks hesitant to handle credit card payments for online bets and some politicians and casino moguls pushing to ban it, but there remains potential for great ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.