Yahoo hires former News Corp. exec to fill void

Oct 28, 2010 By MICHAEL LIEDTKE , AP Technology Writer

(AP) -- Yahoo Inc. is turning to a former Internet sharpshooter at News Corp.'s media empire to fill a big hole on its management team.

In a hiring announced late Wednesday, Ross Levinsohn will be Yahoo's executive vice president in charge the company's advertising sales, media division and business partnerships in North America, Central America and South America. He will report to CEO Carol Bartz, although he will be based in the company's Santa Monica office instead of its Sunnyvale headquarters.

Although he left News Corp. nearly four years ago, Levinsohn is still best known for orchestrating that company's $580 million acquisition of the online hangout MySpace.com in 2005. The deal was seen as an Internet-savvy move by ., a traditional media company that owns the 20th Century Fox movie studio, Fox television network and The .

Levinsohn made the acquisition look even better in 2006 when he sold MySpace's search advertising rights to Inc. for $900 million in 2006, but the site has been overtaken in recent years by Facebook.

MySpace's inability to keep pace with Facebook triggered a reorganization that brought in one of Levinsohn's business partners, Jon Miller, to shake things up. Miller had been working with Levinsohn at an Internet investment fund, Velocity Interactive Group, now known as Fuse Capital.

Levinsohn is leaving that fund to join Yahoo to replace Hilary Schneider, who announced her resignation last month along with two other top executives.

The defections raised doubts about Yahoo CEO Carol Bartz's efforts to revive the company's revenue growth and lift its long-sagging stock price.

Bringing in Levinsohn should help ease some investor worries about the depth and talent of Yahoo's management team as Bartz approaches the midway point of her four-year contract as CEO.

"Ross has a phenomenal track record of executing digital media strategies that increase user engagement and, most importantly, accelerate (revenue) growth," Bartz said.

Levinsohn could even emerge as a candidate for Bartz's job if Yahoo's struggles continue.

Yahoo's board so far has indicated it has no plans to replace Bartz, 62, before her contract expires in January 2013.

"Having this opportunity to work with a group of immensely talented people to enhance Yahoo's leadership position is a once in a lifetime opportunity," Levinsohn said.

Levinsohn's name came up as a potential Yahoo in media reports published in 2008 after the company balked at an opportunity to sell itself for $47.5 billion, or $33 per share. Then, billionaire investor Carl Icahn, once one of the company's major shareholders, was pushing for the ouster of Yahoo's then-CEO, co-founder Jerry Yang.

Yahoo shares remain far below Microsoft's final offer in May 2008. The stock closed Wednesday at $16.42, down 4 cents.

Explore further: Cheaper wireless plans cut into AT&T 2Q profit

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Yahoo losing 3 top execs, raising more worries

Sep 30, 2010

(AP) -- Three top Yahoo Inc. executives are leaving the slumping Internet company in an exodus that could put CEO Carol Bartz on the hot seat as she approaches the end of her second year trying to engineer ...

Yahoo CEO: Shake-up needs more time, not Microsoft

Jun 03, 2009

(AP) -- Yahoo Inc. Chief Executive Carol Bartz has a message for investors hoping for a quick fix at the slumping Internet company or for an online search partnership with Microsoft Corp. - don't expect either to happen ...

Yahoo CEO indicates turnaround could take years

Mar 02, 2010

(AP) -- Yahoo CEO Carol Bartz says she hopes investors growing impatient for her to turn around the slumping Internet company remember how long it took for Steve Jobs to revive Apple.

Recommended for you

Nokia profits rise after sale of handset division

3 hours ago

(AP)—Telecommunications and wireless equipment maker Nokia Corp. saw its shares surge on Thursday after it reported higher profits and an improved earnings outlook in the wake of its sale to Microsoft of its troubled handset ...

Swiss drug maker Roche posts 7 percent profit drop

6 hours ago

(AP)—Swiss drugmaker Roche Holding AG on Thursday posted a net profit drop of 7 percent compared with a year ago, weighed down by a strong Swiss franc and charges from one of its diagnostic units.

Cheaper wireless plans cut into AT&T 2Q profit

17 hours ago

(AP)—AT&T Inc. on Wednesday posted lower net income for the latest quarter due to cheaper cellphone plans it introduced as a response to aggressive pricing from smaller competitor T-Mobile US.

Facebook 2Q earnings, revenue soar (Update)

17 hours ago

(AP)—Facebook is on a roll. The world's largest online social network posted sharply higher earnings on Wednesday as revenue from mobile advertising continued to grow, and more people used it, more often.

Android grabs more tablet market share

19 hours ago

Global sales of tablet computers edged higher in the second quarter, in the slowest growth since 2009, research firm Strategy Analytics said Wednesday.

User comments : 0