Myspace rolls out redesign, targets 'Generation Y'

Oct 28, 2010
The internet homepage of the Myspace website, pictured in January 2010. Social network pioneer Myspace unveiled a redesign on Wednesday targeting the "Generation Y" younger audience as it seeks to regain ground lost to Facebook.

Social network pioneer Myspace unveiled a redesign on Wednesday targeting the "Generation Y" younger audience as it seeks to regain ground lost to Facebook.

Myspace, which Rupert Murdoch's . bought for 580 million dollars in 2005, said its new website and products are intended to "redefine the company as a social entertainment destination for Gen Y."

"This marks the beginning of an exciting turning point for Myspace," chief executive Mike Jones said in a statement.

"Our new strategy expands on Myspace’s existing strengths -- a deep understanding of social, a wealth of entertainment content and the ability to surface emerging cultural trends in real-time through our users," Jones said.

Myspace said the relaunch was aimed at "creating a rich, highly personalized experience for people to discover content and connect with other fans who share similar interests.

"The entertainment experience will span music, celebrities, movies, television and games and will be available through multiple platforms, including online, mobile devices and offline events," it said.

Myspace said it will focus on promoting "curators" -- members with knowledge around entertainment and cultural topics and back them with "resources, tools and platform to expand their reach within the Myspace community."

It said the completely rebuilt website includes "product features that put content center stage."

"From the color palette to the way the site is organized to the improved navigation, everything has been redesigned to help people easily find relevant content," Myspace said.

"Once a user logs in to Myspace, the page will instantly populate with content based on the individual's interests, creating a unique, contextually relevant discovery experience," it said.

"This is the just the first step, and there will be many more features, programs and improvements to come," Myspace CEO Jones said.

Myspace boasts over 100 million users worldwide compared with Facebook's more than 500 million and since being eclipsed by Facebook the site has positioned itself as a platform for musicians and their fans.

Myspace said it will release a mobile version of the site later this year along with a new Myspace application for Apple's iPhone and Android devices.

said the new site begins rolling out Wednesday in beta, or test, mode and will be available to all users worldwide by the end of November.

Explore further: Digital dilemma: How will US respond to Sony hack?

add to favorites email to friend print save as pdf

Related Stories

MySpace to revamp site in aim to simplify

Aug 12, 2010

(AP) -- The once-dominant social network MySpace is revamping its home page. It's looking a little more like its more popular and populous rival, Facebook, even as it attempts to set itself apart.

'New MySpace' narrows focus to entertainment

Oct 27, 2010

(AP) -- MySpace, the online social hub that's been fighting to stay relevant in the age of Facebook and Twitter, is overhauling its image and its website into an entertainment destination for its mostly younger audience.

News Corp. plans MySpace relaunch, will 'go younger'

Jul 23, 2010

News Corp. plans a relaunch this year of MySpace, the social network which has been supplanted by Facebook, and will target a younger audience, News Corp.'s head of digital operations said Friday.

MySpace co-president steps down

Jun 17, 2010

MySpace said Thursday that co-president Jason Hirschhorn has decided to leave the social network, four months after being named to the job.

Recommended for you

Digital dilemma: How will US respond to Sony hack?

5 hours ago

The detective work blaming North Korea for the Sony hacker break-in appears so far to be largely circumstantial, The Associated Press has learned. The dramatic conclusion of a Korean role is based on subtle ...

UN General Assembly OKs digital privacy resolution

8 hours ago

The U.N. General Assembly has approved a resolution demanding better digital privacy protections for people around the world, another response to Edward Snowden's revelations about U.S. government spying.

Online privacy to remain thorny issue: survey

10 hours ago

Online privacy will remain a thorny issue over the next decade, without a widely accepted system that balances user rights and personal data collection, a survey of experts showed Thursday.

Spain: Google News vanishes amid 'Google Tax' spat

Dec 16, 2014

Google on Tuesday followed through with a pledge to shut down Google News in Spain in reaction to a Spanish law requiring news publishers to receive payment for content even if they are willing to give it away.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.