Myspace rolls out redesign, targets 'Generation Y'

Oct 28, 2010
The internet homepage of the Myspace website, pictured in January 2010. Social network pioneer Myspace unveiled a redesign on Wednesday targeting the "Generation Y" younger audience as it seeks to regain ground lost to Facebook.

Social network pioneer Myspace unveiled a redesign on Wednesday targeting the "Generation Y" younger audience as it seeks to regain ground lost to Facebook.

Myspace, which Rupert Murdoch's . bought for 580 million dollars in 2005, said its new website and products are intended to "redefine the company as a social entertainment destination for Gen Y."

"This marks the beginning of an exciting turning point for Myspace," chief executive Mike Jones said in a statement.

"Our new strategy expands on Myspace’s existing strengths -- a deep understanding of social, a wealth of entertainment content and the ability to surface emerging cultural trends in real-time through our users," Jones said.

Myspace said the relaunch was aimed at "creating a rich, highly personalized experience for people to discover content and connect with other fans who share similar interests.

"The entertainment experience will span music, celebrities, movies, television and games and will be available through multiple platforms, including online, mobile devices and offline events," it said.

Myspace said it will focus on promoting "curators" -- members with knowledge around entertainment and cultural topics and back them with "resources, tools and platform to expand their reach within the Myspace community."

It said the completely rebuilt website includes "product features that put content center stage."

"From the color palette to the way the site is organized to the improved navigation, everything has been redesigned to help people easily find relevant content," Myspace said.

"Once a user logs in to Myspace, the page will instantly populate with content based on the individual's interests, creating a unique, contextually relevant discovery experience," it said.

"This is the just the first step, and there will be many more features, programs and improvements to come," Myspace CEO Jones said.

Myspace boasts over 100 million users worldwide compared with Facebook's more than 500 million and since being eclipsed by Facebook the site has positioned itself as a platform for musicians and their fans.

Myspace said it will release a mobile version of the site later this year along with a new Myspace application for Apple's iPhone and Android devices.

said the new site begins rolling out Wednesday in beta, or test, mode and will be available to all users worldwide by the end of November.

Explore further: Study: Social media users shy away from opinions

add to favorites email to friend print save as pdf

Related Stories

MySpace to revamp site in aim to simplify

Aug 12, 2010

(AP) -- The once-dominant social network MySpace is revamping its home page. It's looking a little more like its more popular and populous rival, Facebook, even as it attempts to set itself apart.

'New MySpace' narrows focus to entertainment

Oct 27, 2010

(AP) -- MySpace, the online social hub that's been fighting to stay relevant in the age of Facebook and Twitter, is overhauling its image and its website into an entertainment destination for its mostly younger audience.

News Corp. plans MySpace relaunch, will 'go younger'

Jul 23, 2010

News Corp. plans a relaunch this year of MySpace, the social network which has been supplanted by Facebook, and will target a younger audience, News Corp.'s head of digital operations said Friday.

MySpace co-president steps down

Jun 17, 2010

MySpace said Thursday that co-president Jason Hirschhorn has decided to leave the social network, four months after being named to the job.

Recommended for you

Study: Social media users shy away from opinions

Aug 26, 2014

People on Facebook and Twitter say they are less likely to share their opinions on hot-button issues, even when they are offline, according to a surprising new survey by the Pew Research Center.

US warns shops to watch for customer data hacking

Aug 23, 2014

The US Department of Homeland Security on Friday warned businesses to watch for hackers targeting customer data with malicious computer code like that used against retail giant Target.

Fitbit to Schumer: We don't sell personal data

Aug 22, 2014

The maker of a popular line of wearable fitness-tracking devices says it has never sold personal data to advertisers, contrary to concerns raised by U.S. Sen. Charles Schumer.

Should you be worried about paid editors on Wikipedia?

Aug 22, 2014

Whether you trust it or ignore it, Wikipedia is one of the most popular websites in the world and accessed by millions of people every day. So would you trust it any more (or even less) if you knew people ...

Philippines makes arrests in online extortion ring

Aug 22, 2014

Philippine police have arrested eight suspected members of an online syndicate accused of blackmailing more than 1,000 Hong Kong and Singapore residents after luring them into exposing themselves in front of webcam, an official ...

User comments : 0