Microsoft launches Windows Phone 7 platform in Asia

Oct 12, 2010
Microsoft launched its new mobile phone operating platform in key Asia-Pacific countries as part of a campaign to catch up with rivals in the lucrative smartphone market.

Microsoft on Tuesday launched its new mobile phone operating platform in key Asia-Pacific countries as part of a campaign to catch up with rivals in the lucrative smartphone market.

Singapore, New Zealand and Australia were picked by Microsoft and its manufacturer partners for the Asian launch of Windows Phone 7 (WP7).

Samsung and of South Korea along with Taiwan's HTC simultaneously unveiled in Singapore a range of mobile devices that will operate on WP7, underscoring the region's crucial role in the industry.

Natasha Kwan, Microsoft's general manager for mobile communications business in the Asia-Pacific, told AFP that "Asia is the fastest growing" market and was "very, very important" to the future of the sector.

WP7 is seen by analysts as a make-or-break gamble for Microsoft, whose Windows platform has struggled against Research In Motion's BlackBerry, Apple's and Google's Android in the smartphone segment.

But Microsoft is optimistic the company's new will herald a shift in fortunes in this part of the world.

"I would say today we are probably in a humbled position," said Kwan, "but we are so confident and optimistic with all the support that we think that the only way to go is up."

Microsoft chief executive said during a New York launch on Monday that the company was emphasising personalisation and customisation with WP7, the first significant update to its mobile operating system in 18 months.

Smartphones powered by WP7 will run email from various services -- not just Microsoft's Hotmail -- integrate calendars, contacts and social networks and allow for documents to be viewed, edited and shared using Microsoft Office.

WP7, which marks a shift for Microsoft from the enterprise market to the consumer, will also allow users to tap into the firm's Zune music player platform and access mobile versions of games.

According to technology research firm Gartner Microsoft's share of the global mobile operating system market will fall to 4.7 percent this year from 8.7 percent last year.

Explore further: Out-of-patience investors sell off Amazon

add to favorites email to friend print save as pdf

Related Stories

Microsoft unveils line of Windows phones

Oct 06, 2009

Microsoft chief Steve Ballmer on Tuesday unveiled his company's line of Windows smartphones in an offensive against Apple's iPhone and Google's Android system.

Microsoft Office coming to Nokia mobiles

Aug 12, 2009

Microsoft and Nokia, in a challenge to Research in Motion's Blackberry, announced Wednesday that Microsoft Office software will be available on smartphones made by the Finnish company.

Recommended for you

Out-of-patience investors sell off Amazon

11 hours ago

Amazon has long acted like an ideal customer on its own website: a freewheeling big spender with no worries about balancing a checkbook. Investors confident in founder and CEO Jeff Bezos' invest-and-expand ...

States ascend into the cloud

17 hours ago

Seven years ago, the state of Delaware started moving computer servers out of closets and from under workers' desks to create a consolidated data center and a virtual computing climate.

Microsoft drops Nokia name from smartphones

19 hours ago

Microsoft said Friday it was dropping the Nokia name from its Lumia smartphones, rebranding following the acquisition earlier this year of the Finnish group's handset division.

Amazon's loss makes holidays a question mark

20 hours ago

Amazon's trademark smile icon is becoming more of a grimace. The world's largest online retailer reported a wider third-quarter loss than analysts expected and gave a disappointing holiday forecast.

User comments : 0