Half-year record for US online ad revenue: IAB

Oct 12, 2010
A man uses a laptop computer at a wireless cafe. US online advertising revenue rose 11.3 percent during the first six months of the year to 12.1 billion dollars to set a half-year record, the Interactive Advertising Bureau (IAB) said Tuesday.

US online advertising revenue rose 11.3 percent during the first six months of the year to 12.1 billion dollars to set a half-year record, the Interactive Advertising Bureau (IAB) said Tuesday.

The IAB and PricewaterhouseCoopers (PwC) report said online ad revenue in the second quarter of the year was up 13.9 percent over the same period last year to 6.2 billion dollars, also setting a quarterly record.

Display-related advertising, which includes banner ads, rich media, and sponsorships, rose nearly 16 percent during the first six months of the year to 4.4 billion dollars, the IAB said.

advertising rose 11.6 percent to 5.7 billion dollars in the first six months of 2010 and remains the largest percentage of overall interactive spending at 47 percent, the IAB said.

"With the strongest first half on record, 2010 has so far indicated that Internet advertising is back, and better than ever," PwC partner David Silverman said.

"While the clearly affected short-term growth in 2009, with double-digit growth in both search and display during the first six month of 2010, the long-term prospects continue to be strong," Silverman said.

Last year was the first year of decline for online in the United States since 2002.

Explore further: The New York Times to cut 100 newsroom jobs

add to favorites email to friend print save as pdf

Related Stories

Signs of recovery for online ad market in US

Apr 07, 2010

Online advertising revenue hit a record 6.3 billion dollars in the United States in the fourth quarter of the year, a bright spot in an otherwise dismal year, according to a report on Wednesday.

Facebook top publisher of display ads: comScore

May 13, 2010

Facebook has passed Yahoo! to become the top US publisher of display ads on the Web, another milestone for the fast-growing social network, according to figures released on Thursday.

Online ad revenue up 2.6 pct in 4Q to $6.3 bln

Apr 08, 2010

(AP) -- Online advertising revenue grew by 2.6 percent in the fourth quarter, the first year-over-year increase in more than 12 months as companies became more comfortable with spending on marketing, according to report ...

Web ad revenue grew in 4Q but slower than in past

Mar 30, 2009

(AP) -- U.S. Internet advertising revenue climbed in the fourth quarter in spite of the poor economy, but the growth rate was sluggish compared to previous years, according to an analysis released Monday.

Online ad sales rose 7 percent to $5.9B in 1Q

May 13, 2010

(AP) -- Internet ad sales are on the mend as first-quarter revenue rose 7 percent, marking the second straight quarter of increase, according to the Interactive Advertising Bureau.

Recommended for you

The New York Times to cut 100 newsroom jobs

9 hours ago

The New York Times Co. says it is cutting about 100 newsroom jobs through buyouts and layoffs in an effort to trim costs and focus more on its digital efforts.

What's PayPal's first solo move?

Sep 30, 2014

PayPal's impending split from long-time partner eBay Inc. will ratchet up its appeal to online retail competitors such as Amazon.com and give it the freedom to aggressively take on new mobile pay challeng ...

AOL to feed more video, news to Microsoft's MSN

Sep 30, 2014

AOL will provide Microsoft's MSN with more video and additional news stories from popular sites such as The Huffington Post and TechCrunch in an expansion of a deal aimed at selling more digital advertising.

User comments : 0