Google king of online ads but Bing a contender: SearchIgnite

Oct 12, 2010
Industry tracker SearchIgnite said on Tuesday that Google has tightened its powerful grip on US internet advertising revenue but a Bing-Yahoo! alliance is fielding a viable challenge.

Industry tracker SearchIgnite said on Tuesday that Google has tightened its powerful grip on US internet advertising revenue but a Bing-Yahoo! alliance is fielding a viable challenge.

Google's share of spending on pay-per-click (PPC) advertising at online search services grew to 80 percent in the third quarter of this year while Bing claimed 6.4 percent and Yahoo!'s portion slipped to 13.4 percent.

Microsoft search engine Bing and Yahoo! have been testing making money from search advertising as part of an alliance arranged to join forces against market king .

Google chief executive last month said that Microsoft's Bing search engine was the Mountain View, California-based company's main threat.

"Absolutely, our competitor is Bing," Schmidt said in a Wall Street Journal interview video posted online. "Bing is a well-run, highly competitive search engine."

Yahoo! and Microsoft forged a Web search and advertising partnership a year ago that set the stage for a joint offensive against Google.

Under the agreement, Yahoo! will use Microsoft's on its own sites while providing the exclusive global sales force for premium advertisers.

Microsoft has begun handling all Yahoo! online searches in Canada and the United States and will eventually power Internet searches at Yahoo! websites worldwide.

Explore further: Vatican's manuscripts digital archive now available online

add to favorites email to friend print save as pdf

Related Stories

Google chief sees Bing as main threat

Sep 25, 2010

Google chief executive Eric Schmidt on Friday said that Microsoft's Bing search engine was the company's main threat, not Facebook or Apple.

Microsoft tops Yahoo! in search in August: Nielsen

Sep 14, 2010

Microsoft's Bing and other Internet search services overtook Yahoo! for the first time to become the number two search engine in the United States in August, The Nielsen Co. said Tuesday.

Bing gains search market share, nears 10 percent

Nov 17, 2009

Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.

Microsoft's Bing increases US search share

Sep 22, 2009

Microsoft's new search engine Bing posted a slight increase in its share of the US search market in August, the third month in a row of modest gains, according to online tracking firm comScore.

Recommended for you

Kickstarter suspends privacy router campaign

Oct 20, 2014

Kickstarter has suspended an anonymizing router from its crowdfunding site. By Sunday, the page for "anonabox: A Tor hardware router" carried an extra word "(Suspended)" in parentheses with a banner below ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

calvinwalt
not rated yet Oct 13, 2010
Google is the father of search engines. No other search engine can beat it.
http://twitter.com/mojoblast0