Analysts: 3-D TV sales not as high as expected

Oct 13, 2010 By PETER SVENSSON , AP Technology Writer

(AP) -- Sales of 3-D TV sets have been weaker than expected this year, as 3-D content is lacking and overall TV sales in North America are slack, research firm DisplaySearch said.

DisplaySearch scaled back its worldwide 3-D TV sales forecast Wednesday to 3.2 million sets this year, down from a forecast of 3.4 million made less than three months ago. It reduced its North America sales forecast even more abruptly, to "just under" 1.6 million units from more than 2 million.

"Set makers have trained consumers to expect rapid price falls for new technology, and seem happy to wait a little," said Paul Gagnon, a DisplaySearch analyst.

In March, TV maker Co. said it expected all manufacturers to sell 3 million to 4 million 3-D capable sets combined in the U.S. this year.

In the first half of the year, overall LCD TV sales in North America were down 3 percent from last year, as the economy continued to be slow and TV prices stabilized after rapid price drops.

A 46-inch 3-D TV costs roughly $300 more than a similar non-3-D model.

DisplaySearch, which is part of NPD Group, is more bullish than ever on the long-term prospects for 3-D. It doubled its 2014 sales forecast on Wednesday to 90 million units worldwide, noting that manufacturers are committed to the technology. It doesn't cost that much to include the capability to display 3-D in a high-end set.

Explore further: Amazon loss widens despite climbing sales

not rated yet
add to favorites email to friend print save as pdf

Related Stories

SAMSUNG Electronics Regains No. 1 Spot in LCD Market

Dec 20, 2004

Samsung Electronics regained the No. 1 position in the global liquid crystal display (LCD) market last month from LG.Philips LCD, according to the Texas-based display market research firm, DisplaySearch. The electronics gian ...

LG Electronics De-Emphasizing Plasma TVs

May 21, 2007

On Friday, LG Electronics said it will scale back on production of its PDP (plasma display panel) screens later this year in order to improve the business performance of its display operations.

3-D TV is no longer just a vision

Mar 03, 2010

The most-hyped home electronics product in years -- 3-D TV -- has arrived. Quietly. On Thursday, Amazon.com began selling Samsung 46-inch and 55-inch TVs that are capable of showing 3-D programming.

Recommended for you

Nokia profits rise after sale of handset division

17 hours ago

(AP)—Telecommunications and wireless equipment maker Nokia Corp. saw its shares surge on Thursday after it reported higher profits and an improved earnings outlook in the wake of its sale to Microsoft of its troubled handset ...

Swiss drug maker Roche posts 7 percent profit drop

20 hours ago

(AP)—Swiss drugmaker Roche Holding AG on Thursday posted a net profit drop of 7 percent compared with a year ago, weighed down by a strong Swiss franc and charges from one of its diagnostic units.

Cheaper wireless plans cut into AT&T 2Q profit

Jul 23, 2014

(AP)—AT&T Inc. on Wednesday posted lower net income for the latest quarter due to cheaper cellphone plans it introduced as a response to aggressive pricing from smaller competitor T-Mobile US.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

MarkyMark
not rated yet Oct 14, 2010
And they were supprised by this!!

3D is expensive has lack of 3D content thats of good quality requires glasses to work and systems that dont need glasses need you to sit "just so".

Oh and everyone has just recently brought a expensive HD TV, and you are expected to buy a 3d TV too and often expensive glasses too!!!!

Oh and recently ULTRA!!!! HD has just appeared on the horizon.

And they were suprised by this!!!