Analysts: 3-D TV sales not as high as expected

Oct 13, 2010 By PETER SVENSSON , AP Technology Writer

(AP) -- Sales of 3-D TV sets have been weaker than expected this year, as 3-D content is lacking and overall TV sales in North America are slack, research firm DisplaySearch said.

DisplaySearch scaled back its worldwide 3-D TV sales forecast Wednesday to 3.2 million sets this year, down from a forecast of 3.4 million made less than three months ago. It reduced its North America sales forecast even more abruptly, to "just under" 1.6 million units from more than 2 million.

"Set makers have trained consumers to expect rapid price falls for new technology, and seem happy to wait a little," said Paul Gagnon, a DisplaySearch analyst.

In March, TV maker Co. said it expected all manufacturers to sell 3 million to 4 million 3-D capable sets combined in the U.S. this year.

In the first half of the year, overall LCD TV sales in North America were down 3 percent from last year, as the economy continued to be slow and TV prices stabilized after rapid price drops.

A 46-inch 3-D TV costs roughly $300 more than a similar non-3-D model.

DisplaySearch, which is part of NPD Group, is more bullish than ever on the long-term prospects for 3-D. It doubled its 2014 sales forecast on Wednesday to 90 million units worldwide, noting that manufacturers are committed to the technology. It doesn't cost that much to include the capability to display 3-D in a high-end set.

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MarkyMark
not rated yet Oct 14, 2010
And they were supprised by this!!

3D is expensive has lack of 3D content thats of good quality requires glasses to work and systems that dont need glasses need you to sit "just so".

Oh and everyone has just recently brought a expensive HD TV, and you are expected to buy a 3d TV too and often expensive glasses too!!!!

Oh and recently ULTRA!!!! HD has just appeared on the horizon.

And they were suprised by this!!!