Sony cuts e-reader price to stay competitive

July 7, 2010

(AP) -- Sony has cut the prices on its electronic-book readers in an effort to keep up with stiff competition from and Barnes & Noble, which both recently slashed prices on their own e-readers.

Sony Corp. spokeswoman Valerie Motis said Wednesday that Sony last week dropped the price of its Reader Daily Edition by $50, to $300. Like Inc.'s Kindle and Barnes & Noble Inc.'s Nook, the Daily Edition can download e-books wirelessly.

also lowered the price of its Reader Touch Edition by $30, to $170, and the Reader Pocket Edition by $20, to $150.

Last month, Amazon cut the price of the Kindle by $70, to $189, just hours after Barnes & Noble reduced the price of its Nook e-reader by $60, to $199. Both face competition from Apple Inc.'s iPad, which starts at $499.

Explore further: Sony may not fill some e-reader orders by holidays


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