Motorola ad pokes fun at Apple's iPhone antenna woes

July 28, 2010
This image courtesy of Verizon Wireless shows the DROID X. US mobile phone maker Motorola took the gloves off on Wednesday and bought a full-page advertisment in The New York Times to poke fun at the antenna issues with Apple's latest iPhone.

US mobile phone maker Motorola took the gloves off on Wednesday and bought a full-page advertisment in The New York Times to poke fun at the antenna issues with Apple's latest iPhone.

"No Jacket Required," the ad said of Motorola's "Droid X" smartphone, a reference to the free cases that Apple is doling out to address concerns that holding the 4 in a certain way cuts signal strength.

"At , we believe a customer shouldn't have to dress up their phone for it to work properly," the ad said. "That's why the comes with a dual antenna design.

"The kind that allows you to hold the phone any way you like to make crystal clear calls without a bulky phone jacket."

Some iPhone 4 users have claimed they lose reception when holding the lower left corner of the phone -- whose unusual antenna wraps completely around the device -- in what has been referred to as the "death grip."

To address the issue, Apple is providing free plastic-and-rubber bumpers which fit around the sides of the phone to all buyers of the iPhone 4 through the end of September.

The controversy over the does not appear to have had a major impact on sales of the , however.

Apple has sold more than three million of the smartphones since late June, when it hit store shelves in Britain, France, Germany, Japan, and the United States.

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3 comments

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Temple
1.3 / 5 (3) Jul 29, 2010
Could somebody please explain what is meant by the "antenna issue"?

Is this the phenomenon in which holding the phone a certain way reduces the number of bars?

One can see video on youtube of just about every phone (including the Droid X) with the exact same results.
KronosDeret
5 / 5 (3) Jul 29, 2010
droid x is right now my favourite android phone... wait those thing are no lnger phones. Its portable computer with microwave radio, GPS and accelerometer. The only thing that bugs e is if I now spend 10k+ CZK on this beauty a week later something twise as great will hit the shelves. Oh cruel technological acceleration!! :D
Dually
5 / 5 (3) Aug 01, 2010
And most folks would gladly tolerate antenae issues on any phone other than the iphone where the trade-offs are obvious with greater freedom.

But when you overpay for a device from Apple that is so condescendingly infantilized, to the point that you can't even take out the battery, upgrade the memory, or install 3rd party apps, then it darn well better work perfectly!

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