Take-Two lands Michael Jordan for NBA video game

Jun 02, 2010 By BARBARA ORTUTAY , AP Technology Writer

(AP) -- Basketball superstar Michael Jordan will help develop the upcoming "NBA 2K11" video game and will be on its cover.

That's a departure from a typical cover deal with athletes, according to Jason Argent, vice president of marketing at Take-Two Interactive Software Inc.'s 2K Sports, which is publishing the game.

Typically, the game maker simply hands over a check. Argent said Jordan will work closely with the game's developers, right down to such details as whether a character's elbow in the game is at the correct angle for a shot. Players will be able to play Jordan's character to vicariously slam-dunk their way to victory from the comfort of their couch.

The company provided little information about how the game will look and would not disclose financial details about the deal with Jordan.

The game will go on sale Oct. 5.

The last cover athlete for 2K's NBA game was Kobe Bryant.

Video game deals are lucrative for top athletes. is among the best-known sports figures with an ongoing game deal with Take-Two rival Inc.

EA is also launching an NBA game in the fall. The company said Wednesday the game will be called "NBA Elite 11," a name change for EA's long-running "NBA Live" franchise.

Explore further: Encryption made easier: Just talk like a parent

0 shares

Related Stories

Electronic Arts standing behind Tiger Woods

Jan 05, 2010

(AP) -- Electronic Arts Inc. said Monday it will stand behind Tiger Woods - at least for the release of a new online golf game featuring the embattled athlete.

Recommended for you

LG Display moves advanced touch tech up to notebooks

41 minutes ago

LG Display has news for people who are into working with notebook PCs. They have announced lighter and slimmer LCD panels. Unleashing "Advanced In-cell Touch" (AIT) technology, LG Display said on Monday that ...

Italian surveillance company hacked, documents stolen

2 hours ago

An Italian surveillance firm known for selling malicious software used by police bodies and spy agencies has succumbed to a cyberattack, the firm's spokesman said Monday, confirming an embarrassing breach ...

Amazon pushes Prime service with day of deals

2 hours ago

Amazon is trying to lure more subscribers to its $99 Prime loyalty program by pushing a day of discounts it calls "Prime Day" during the sleepier summer shopping season.

Researchers build first working memcomputer prototype

6 hours ago

(Tech Xplore)—A combined team of researchers from the University of California and Politecnico di Torino in Italy has built, for the first time, a working memory-crunching computer (memcomputer) prototype. ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.