Sony to film World Cup games in 3D

Jun 08, 2010
Visitors watch 3D images inside a black box through special glasses at the Sony showroom in Tokyo in January 2010. The upcoming FIFA World Cup games will for the first time be filmed in 3D and broadcast in selected public viewing areas across the world, technology company Sony said on Tuesday.

The upcoming FIFA World Cup games will for the first time be filmed in 3D and broadcast in selected public viewing areas across the world, technology company Sony said on Tuesday.

"Last year we brought you the first World Cup games in HD, now we bring you the which will make fans feel like they are part of the action," said Kiyoshi Shikano, head of global sales.

The spectacular opening ceremony will also be shown in 3D to fans at six FIFA viewing sites in cities around the world, including Berlin, Paris and Rio de Janeiro.

The music video of the official World Cup song, Waka Waka featuring Shakira, had also been shot in 3D technology.

Sony, the giant electronic company, is one of the FIFA commercial partners.

The games start on Friday and end on July 11.

Explore further: Say Freeze: Photogs do 365-gigapixel sweep of Mont Blanc

Related Stories

Sony signs 3-D video deal for 2010 World Cup

Dec 04, 2009

(AP) -- The 2010 World Cup is going 3-D. Sony Corp. said Friday it has signed a deal with FIFA, the international football governing body, to record up to 25 World Cup games in 3-D - a technology that gives ...

Yahoo! provides FIFA Web site

Dec 05, 2005

Yahoo! said Monday it will partner with the Fédération Internationale de Football Association to set up a Web site to cover the upcoming soccer games.

Recommended for you

Samsung details a dual-OS phone-docking hybrid device

18 minutes ago

What's this? A dual operating system hybrid device? The U.S. Patent & Trademark Office this month revealed a patent application from Samsung Electronics, titled "Electronic Apparatus, Docking Apparatus, ...

Say Freeze: Photogs do 365-gigapixel sweep of Mont Blanc

May 26, 2015

Mont Blanc is the highest mountain in the Alps and has taken on an added distinction as the subject of the world's largest photograph. The Telegraph reported Monday that a photography team accomplished a worl ...

Iris scanners can now identify us from 40 feet away

May 22, 2015

Biometric technologies are on the rise. By electronically recording data about individual's physical attributes such as fingerprints or iris patterns, security and law enforcement services can quickly identify ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.