The upcoming FIFA World Cup games will for the first time be filmed in 3D and broadcast in selected public viewing areas across the world, technology company Sony said on Tuesday.
"Last year we brought you the first World Cup games in HD, now we bring you the 3D technology which will make fans feel like they are part of the action," said Kiyoshi Shikano, head of Sony global sales.
The spectacular opening ceremony will also be shown in 3D to fans at six FIFA viewing sites in cities around the world, including Berlin, Paris and Rio de Janeiro.
The music video of the official World Cup song, Waka Waka featuring Shakira, had also been shot in 3D technology.
Sony, the giant electronic company, is one of the FIFA commercial partners.
The World Cup games start on Friday and end on July 11.
Explore further: Yahoo! provides FIFA Web site