New software to measure emotional reactions to Web

Jun 08, 2010

(PhysOrg.com) -- While most people have intuitive reactions to Web sites, a group of Canadian scientists is developing software that can actually measure those emotions and more.

Aude Dufresne, a professor at the University of Montreal Department of Communications, led a team of researchers that are designing a new software to evaluate the biological responses of .

Simply put, the new software measures everything in Web users from body heat to to and analyzes how they relate to online activities.

The technology is now being tested at the newly opened Bell User Experience Centre, which is located at the telecom giant's Nun's Island campus. Bell will use the Université de Montréal technology to investigate how people react to Web sites. Such studies will provide companies with facts on how they can improve online experiences.

“With e-commerce and the multiplication of retail Web sites, it has become crucial for companies to consider the emotions of Web users,” says Professor Dufresne. “Our software is the first designed to measure emotions at conscious and preconscious levels, which will give companies a better sense of the likes and dislikes of Web users.”

Explore further: Voice synthesis software delivers high-quality singing automatically

Related Stories

Women outperform men when identifying emotions

Oct 21, 2009

Women are better than men at distinguishing between emotions, especially fear and disgust, according to a new study published in the online version of the journal Neuropsychologia.

'Emotions increase or decrease pain': researchers

Nov 10, 2009

Getting a flu shot this fall? Canadians scientists have found that focusing on a pretty image could alleviate the sting of that vaccine. According to a new Université de Montréal study, published in the latest ...

New software is next wave for net surfers

Apr 26, 2006

With an estimated 12 billion websites online, it's not always easy finding the exact site you want. However, University of Alberta computer scientists have developed software they believe will make surfing the Web faster ...

New technology helps visually impaired to 'see' emotions

Apr 27, 2010

Without vision it's impossible to interpret facial expressions, or so it's believed. Not any more. Shafiq ur Rehman, Umea University, presents a new technology in his doctoral thesis - a Braille code of emotions. ...

Recommended for you

First smartphone app that predicts GPA created

May 26, 2015

If you're a college student wondering how your study and party habits will affect your GPA, wonder no longer. Dartmouth researchers and their colleagues have built the first app that automatically predicts ...

Detecting and blocking leaky Android apps

May 22, 2015

Nine times out of ten, that Android app is connecting to multiple internet destinations without your knowledge, more than half of them require access to the sensitive, personal information on your mobile device in order to ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.