DirecTV CEO: Lead in 3-D TV is competitive edge

May 7, 2010 By DEBORAH YAO , AP Business Writer

(AP) -- In the race for supremacy in 3-D television, DirecTV Inc. wants to be king.

DirecTV's exclusive NFL Sunday Ticket package of out-of-market football games has been a hit. Now the company has eyes on creating what it hopes to be its next competitive edge: extensive 3-D programming including movies, documentaries and events. In June, will debut four 3-D channels: ESPN 3D and three of its own channels.

But DirecTV has to snag exclusive 3-D content to stand apart from cable TV rivals that also want to ramp up 3-D TV. DirecTV CEO Michael White also acknowledged that wide adoption of 3-D TV requires that more content be produced in 3-D. More consumers also must buy 3-D TV sets and be comfortable with 3-D glasses.

"How many consumers will buy a 3-D TV set? Time will tell," White said in an interview Friday.

Not all shows are suitable for 3-D. White said the best 3-D programming are in the areas of children's animation and sports.

"Is someone going to watch the evenings news in 3-D? Probably not," he said.

Still, 3-D seems to be the next technology trend in TV. Samsung and Panasonic have started selling 3-D TV sets as 3-D movies such as "Alice in Wonderland" and "Avatar" packed theaters. Hollywood hopes to bring the 3-D experience to the living room. But whether 3-D sticks is another matter.

White said DirecTV is not planning to buy another company to get more 3-D or other content. Its rival, ., made the opposite bet with its proposal to buy a 51 percent stake in NBC Universal from General Electric Co.; federal regulators are reviewing that deal.

Separately, White dismissed talk that DirecTV might be interested in purchasing Sirius XM Radio Inc. They both use satellites, and DirecTV could add a radio service to its bundle of TV plans. But White indicated that DirecTV wants to stay focused on providing the best TV entertainment to retain its highest-spending customers.

"We want to be the best, not necessarily the cheapest," White said.

Shares of DirecTV, based in El Segundo, Calif., rose 95 cents, or 2.7 percent, to close Friday at $35.89.

Explore further: DirecTV, Liberty Media detail spinoff plans

0 shares

Related Stories

DirecTV, Liberty Media detail spinoff plans

May 4, 2009

(AP) -- DirecTV Group Inc., the nation's largest satellite TV provider, said Monday it will be combined with the entertainment unit of Liberty Media Corp. and spun off into a separately traded company.

DirecTV shows subscriber gains, as rivals see loss

November 5, 2009

(AP) -- Satellite TV operator DirecTV Group Inc. was one of the few pay-TV companies to attract new subscribers in the third quarter, as it reported revenue growth of 10 percent that was partly offset by higher costs to attract ...

DirecTV suing Dish for ads saying it's cheaper

February 12, 2010

(AP) -- Satellite TV provider DirecTV Inc. is suing its rival, Dish Network Corp., for running an advertisement claiming that Dish delivers the same programs for less money.

Recommended for you

Sydney makes its mark with electronic paper traffic signs

July 28, 2015

Visionect, which is in the business of helping companies build electronic paper display products, announced that Sydney has launched e-paper traffic signs. The traffic signage integrates displays from US manufacturer E Ink ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.