Twitter meshes into websites with @Anywhere

March 15, 2010
The homepage of the microblogging website Twitter. Twitter on Monday began letting its hot microblogging service be integrated into websites such as YouTube and Microsoft's Bing with a new "@Anywhere" feature.

Twitter on Monday began letting its hot microblogging service be integrated into websites such as YouTube and Microsoft's Bing with a new "@Anywhere" feature.

"This is not an ad platform, it is an 'at' platform," Twitter co-founder Evan Williams said while announcing @Anywhere during an on-stage chat at a South By South West Interactive gathering here.

"It should result in more for a site and more fans talking on Twitter," Williams said.

The feature lets websites have Twitter dialogue boxes pop-up on-screen so visitors can fire off or read messages without having to go to the microblogging service's website.

@Anywhere also allows for names on to be highlighted and used to link to an individual's Twitter stream.

Bing, , Amazon and Yahoo! were among the major Web properties that integrated Twitter in time for the @Anywhere launch, according to Twitter.

"We’re excited to support @Anywhere, allowing our users to authorize Twitter data sharing with their Yahoo! ID in a way that empowers them to consume their Twitter feeds on Yahoo! and to share Yahoo! content to Twitter," Yahoo! executive Cody Simms said in a release.

@Anywhere is free for interested in weaving Twitter into their websites, according to the San Francisco-based firm.

"Hopefully, they will embrace the new platform and see it as a way to integrate Twitter and disseminate what is good," Williams said of online news services and other websites that thrive on providing fresh information.

"If they are breaking news it is going to spread faster on Twitter and they are adding value."

Twitter has become an Internet Age superstar since it was created in 2006 as a way for people to share their thoughts, obersvations and activities in the form of text messages of no more than 140 characters.

While Twitter has yet to disclose how it is going to make money, Williams repeated that the company's energy now is focused on making the service more valuable by "expanding the Twitter ecosystem" to more users.

Forrester Research social media analyst Augie Ray said @Anywhere "will further cement Twitter's place as the place where information is shared and discovered in real time."

"The name they've chosen is an obvious sign of what has in mind: They intend to be anywhere you are," Ray said.

Explore further: Twitter launches tool for nailing spammers

Related Stories

Twitter links to LinkedIn

November 10, 2009

Twitter on Tuesday linked to LinkedIn, letting people share updates and tweets between the hot microblogging service and the career-oriented online social networking website.

Twitter gets more business friendly

December 15, 2009

Twitter is testing a way to let businesses better use the popular microblogging service in what could be a future money-making opportunity.

Recommended for you

Internet giants race to faster mobile news apps

October 4, 2015

US tech giants are turning to the news in their competition for mobile users, developing new, faster ways to deliver content, but the benefits for struggling media outlets remain unclear.

Radio frequency 'harvesting' tech unveiled in UK

September 30, 2015

An energy harvesting technology that its developers say will be able to turn ambient radio frequency waves into usable electricity to charge low power devices was unveiled in London on Wednesday.

Professors say US has fallen behind on offshore wind power

September 29, 2015

University of Delaware faculty from the College of Earth, Ocean, and Environment (CEOE), the College of Engineering and the Alfred Lerner School of Business and Economics say that the U.S. has fallen behind in offshore wind ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.