Facebook to scrap 'become a fan of' for 'like'

March 30, 2010 By BARBARA ORTUTAY , AP Technology Writer
Facebook logo

(AP) -- Facebook is about to change the way it asks its users to connect to brands on the site. Instead of asking people to "become a fan" of companies such as Starbucks, Facebook will let them click on a button that indicates they "like" the brand.

Facebook already lets people show that they like comments or pictures posted on the site, and it says users click that term almost twice as much as they click "become a fan." says changing the button will make them more comfortable with linking up with a brand.

Facebook had no immediate comment about the move Tuesday, but a memo from the company to advertisers about the change has been widely circulated online.

Businesses use Facebook pages, which are free to create, to connect with their customers and promote their brands. Facebook makes money from the advertisements these companies often use to draw users to their pages. The average user becomes a fan of four pages each month, according to Facebook.

"The idea of liking a brand is a much more natural action than (becoming a fan) of a brand," said Michael Lazerow, CEO of Buddy Media, which helps companies establish their brands and advertise on social networks such as Facebook. "In many ways it's a lower threshold."

But while it might seem to be less of a commitment to declare that you "like" say, Coca-Cola than to announce you are a fan of it, the meaning essentially would stay the same: Your Facebook friends would see that you clicked that you "like" a page, and such pages would still be listed on your Facebook profile for anyone to see.

Facebook did not say whether the change will apply to all pages, such as those for celebrities or musicians - where the term "fan" is still appropriate - or just brands.

The world's largest online social network is known for constantly tweaking the way users experience the site. This often draws loud complaints, but Facebook continues to draw millions of new fans. More than half of its 400 million users log in every day.


PhysOrg.com iPhone Apps
PhysOrg.com Audio Podcasts / iTunes
Join PhysOrg.com on Facebook!
Follow PhysOrg.com on Twitter!

Explore further: Facebook, like MySpace, lets users show full name

0 shares

Related Stories

AOL integrates Facebook chat with AIM

February 10, 2010

(AP) -- As part of an ongoing effort to improve its user experience, Internet company AOL Inc. is letting users of its AIM instant-messaging service chat with friends on Facebook.

Research: Facebook fan pages are effective marketing tool

February 18, 2010

Companies that use the popular social-media site Facebook and its fan page module to market themselves to customers can increase sales, word-of-mouth marketing and customer loyalty significantly among a subset of their customers, ...

Recommended for you

Team develops targeted drug delivery to lung

September 2, 2015

Researchers from Columbia Engineering and Columbia University Medical Center (CUMC) have developed a new method that can target delivery of very small volumes of drugs into the lung. Their approach, in which micro-liters ...

Not another new phone! But Nextbit's Robin is smarter

September 2, 2015

San Francisco-based Nextbit wants you to meet Robin, which they consider as the smarter smartphone. Their premise is that no one is making a smart smartphone; when you get so big it's hard to see the forest through the trees. ...

Team creates functional ultrathin solar cells

August 27, 2015

(Phys.org)—A team of researchers with Johannes Kepler University Linz in Austria has developed an ultrathin solar cell for use in lightweight and flexible applications. In their paper published in the journal Nature Materials, ...

Magnetic fields provide a new way to communicate wirelessly

September 1, 2015

Electrical engineers at the University of California, San Diego demonstrated a new wireless communication technique that works by sending magnetic signals through the human body. The new technology could offer a lower power ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.