Enthusiasts revive Polaroid film, plan to sell it

March 22, 2010 By PETER SVENSSON , AP Technology Writer
In this product image provided by The Impossible Project, a package of the company's new instant film made for Polaroid SX-70 cameras is shown. The Impossible Project on Monday, March 22, 2010 announced that they had successfully reinvented instant film and will start selling packs this week. (AP Photo/The Impossible Project)

(AP) -- A group of engineers and enthusiasts who leased an old Polaroid film factory in the Netherlands announced Monday that they had successfully reinvented instant film and will start selling packs this week.

The news gives new life to some old Polaroid cameras. The company, called The Impossible Project, will sell film for SX-70 cameras made in the '70s as well as more recent cameras that take 600-series film.

Each film pack will cost $21 and produce eight black-and-white images. The company plans to introduce color film this summer, and expects to make 1 million packs in the first year. The film will be sold online initially, but the company expects to make it available in some stores as well.

Polaroid stopped making instant film in 2008, but Fujifilm of Japan still makes it, and some of its packs fit in professional Polaroid cameras. Fuji doesn't make SX-70 or 600 film.

SX-70 film was prized by artists because it had a soft image-carrying layer that could be squeezed around while developing, distorting the image in entertaining ways. In addition, the cameras are icons of design: Tent-like when opened, they fold into a flat package.

The revival of instant film was dubbed The Impossible Project because of the complexity of the product, and because key materials used in Polaroid's formulation were no longer available, so the startup had to figure out a new way to make the film.

The original Polaroid Corp. filed for bankruptcy in 2001, followed by the successor company in 2008. Holding company PLR IP now controls the Polaroid brand name, licensing its use mainly to electronics companies. It is not involved in The Impossible Project and the new packs won't carry the Polaroid brand. However, PLR IP announced in January that new instant-film cameras would be launched this year that can use the packs.

Last year, a digital camera with the Polaroid brand launched with a built-in printer, producing small, sticky-backed photos reminiscent of the old film.

Explore further: Disney releases Mars film to Imax theaters

More information: http://www.the-impossible-project.com

0 shares

Related Stories

Dell's Wasabi printer loses on price and quality

March 4, 2009

When a successful gadget is launched, expect a knock-off to follow. So it goes with two photo-themed products, one that mimics a hit from last year and another familiar to our popular culture. But should we embrace these ...

Kodak taking Kodachrome away

June 22, 2009

Kodak is taking Kodachrome away. More than 35 years after Paul Simon immortalized the color film in song, the company announced on Monday that it would be ending production of Kodachrome.

Polaroid PoGo brings instant printing to the digital age

October 1, 2009

(PhysOrg.com) -- Polaroid, founded in 1937 by American physicist Edwin H. Land, invented instant photographic printing. Its first instant film camera went on sale in November 1948, but in February 2008 the company decided ...

Recommended for you

Sydney makes its mark with electronic paper traffic signs

July 28, 2015

Visionect, which is in the business of helping companies build electronic paper display products, announced that Sydney has launched e-paper traffic signs. The traffic signage integrates displays from US manufacturer E Ink ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.