PayPal to become a way to pay for Facebook ads

February 18, 2010

(AP) -- PayPal is extending its reach into Facebook.

The companies said Thursday that advertisers on the world's largest online social network will be able to use Inc.'s online payments business to buy ads. The service will roll out over the next couple of weeks.

Using PayPal instead of credit cards, PayPal says, would make life easier for small international companies to buy ads on .

In addition, Facebook users will be able to use to buy Facebook Credits. These credits let users buy virtual goods on the site, like gifts or items in games.

Research firm eMarketer estimates expects ad spending on Facebook to hit $605 million this year. This would be a 39 percent increase from 2009.

Explore further: Israel gets local versions of eBay, PayPal

0 shares

Related Stories

EBay's PayPal envisions doubling in size by 2011

March 11, 2009

(AP) -- EBay Inc.'s name may conjure images of online auctions, but the company is hoping to turn attention to its second-largest business - PayPal - which it expects to blossom significantly in the next few years.

PayPal opening doors to outside developers

October 21, 2009

PayPal plans to throw open the doors of its software platform to enable outside developers to build innovative tools using the online financial transaction service.

Recommended for you

Interactive tool lifts veil on the cost of nuclear energy

August 24, 2015

Despite the ever-changing landscape of energy economics, subject to the influence of new technologies and geopolitics, a new tool promises to root discussions about the cost of nuclear energy in hard evidence rather than ...

Smart home heating and cooling

August 28, 2015

Smart temperature-control devices—such as thermostats that learn and adjust to pre-programmed temperatures—are poised to increase comfort and save energy in homes.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.