Online ReputationDefender wins investor backing

January 12, 2010
ReputationDefender announced on Tuesday that it has won 8.65 million dollars in venture capital backing for the company, which is devoted to protecting people's Internet personae.

ReputationDefender announced on Tuesday that it has won 8.65 million dollars in venture capital backing for the company, which is devoted to protecting people's Internet personae.

The California-based firm was founded in 2006 as the first "online reputation and privacy management company."

"The explosion of consumer content on social channels like and search has awakened people to the reality that they need a way to control what’s being said about them online," ReputationDefender founder Michael Fertik said in a press release.

ReputationDefender announced it is getting Series B funding from Bessemer Venture Partners and Kleiner Perkins Caufield & Byers.

"If you haven’t Googled yourself, you’re simply not paying attention to how your name, address, resume, relationships and conversations are published - or suppressed - in ways that don’t serve you," said David Cowan of Bessemer.

"Information security today must evolve from protecting our hard drives to protecting our identities, and that’s why we’re delighted to join the leading venture in this field."

ReputationDefender services such MyReputation, MyChild, and MyPrivacy are aimed at helping people enhance their online images as well as guard against stalking, identity theft and other woes, according to the firm.

Explore further: TOM Online, Skype form JV in China

Related Stories

TOM Online, Skype form JV in China

September 6, 2005

Chinese wireless Internet company TOM Online and Skype, a popular Web site enabling free phone calls, announced the formation of a joint venture in China.

Israeli, U.S. venture firms open joint lab

March 2, 2006

An Israeli venture-capital firm and a U.S. venture-capital company announced Wednesday they would join forces to invest millions in 10 new tech startups.

PluggedIn: Does Your Online Image Need a Makeover?

May 13, 2007

There's hope for people with an unflattering photo, blog entry or video clip floating around on the Web. Not only can you take steps to clean up your online image, but several companies are willing to help you for up to $10,000. ...

Recommended for you

Schlieren images reveal supersonic shock waves

August 27, 2015

NASA researchers in California are using a modern version of a 150-year-old German photography technique to capture images of shock waves created by supersonic airplanes. Over the past five years scientists from NASA's Armstrong ...

Interactive tool lifts veil on the cost of nuclear energy

August 24, 2015

Despite the ever-changing landscape of energy economics, subject to the influence of new technologies and geopolitics, a new tool promises to root discussions about the cost of nuclear energy in hard evidence rather than ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.