Silicon Valley getting greener with Hara

Dec 07, 2009 by Glenn Chapman
Bella Center will host the upcoming COP15 Climate Summit in Copehagen from December 7 to 18, 2009. Fresh from signing on to help green Silicon Valley, startup Hara will be at climate talks in Copenhagen to urge that corporations not wait for regulations to fight global warming.

Fresh from signing on to help green Silicon Valley, startup Hara will be at climate talks in Copenhagen this week to urge that corporations not wait for regulations to fight global warming.

Hara co-founder and chief executive Amit Chatterjee told AFP that his mission in Denmark is to outline a "post-carbon economy" and "articulate the view from " regarding businesses curbing greenhouse gases.

Chatterjee, who co-authored the book "The Post-Carbon Economy," is part of a California delegation attending the United Nations Climate Change Conference starting Monday.

"It's an opportunity to hold court and try to articulate the view from Silicon Valley," Chatterjee said.

"We think it is important for the global market to think about greenhouse gas and the economy, and not wait for a government coalition."

Hara launched in June, offering Environmental and Energy Management software online as a for-fee service that identifies how efficient and green operations are being with their energy, water, and waste.

Since then, a slew of new businesses have signed on with Hara and venture capitalists have pumped an additional 14 million dollars (US) into the startup, raising the amount invested in the firm to 20 million dollars.

News Corporation last month enlisted Hara to help reduce and carbon emissions across the media goliath's global operations.

Hara software is being used by as part of an effort to become carbon neutral.

"We truly believe that what you can measure, you can manage," News Corp manager of Energy Initiatives Vijay Sudan said in a release.

He added that News Corp expects Hara "will take us far beyond carbon accounting and help us plan and implement energy reduction strategies while reducing carbon emissions."

Hara on Monday announced it has partnered with Sustainable Silicon Valley (SSV), an environment-oriented alliance with more than 100 members including technolgy titans Hewlett-Packard, Intel, AMD, eBay, Electronic Arts, and Yahoo!

SSV businesses, governments and non-governmental organizations will use Hara to measure carbon and water footprints; increase conservation efforts, and report on progress of sustainability efforts.

"We believe that the Silicon Valley region - a leader in technology innovation - can also be a leader in combating climate change, and we see Hara as a close ally in that process," said SSV executive director Marianna Grossman.

SSV and Hara leaders will be at the conference this week to discuss "best practices and latest technologies" for environmentally-minded organizations.

Economic, energy, climate, and commodity crises have driven companies to rethink the ways in which they do business, according to Chatterjee.

Companies that go green can save money by reducing energy and other costs while also benefitting nature.

Such forward-thinking firms could also be steps ahead of rivals when energy or natural resource prices rise or regulations to restrict greenhouse gases are enacted.

"The businesses and governments that are the most effective at and environmental management will have the greatest competitive advantage," Chatterjee said.

"We look forward to taking this conversation forward in Copenhagen."

(c) 2009 AFP

Explore further: Pact with devil? California farmers use oil firms' water

Related Stories

China to become 'global leader in green tech'

Nov 14, 2009

China can become the world's top exporter of "green technology" if it carries out crucial energy and ecological reforms, leading environmental campaigners said here Saturday.

The Antarctic Canary -- the human impact on climate change

Sep 04, 2006

As the UK attempts to move towards a low carbon economy, leading scientists and a world expert on sustainable energy in buildings this week discuss the evidence for climate change and possible solutions. A public seminar ...

Global CEOs back greenhouse gas cuts, carbon caps

May 26, 2009

(AP) -- A global summit of business leaders urged governments to order steep and mandatory cuts in greenhouse gases Tuesday, favoring a cap-and-trade system instead of a tax to set a market price for carbon ...

Recommended for you

Gimmicks and technology: California learns to save water

16 hours ago

Billboards and TV commercials, living room visits, guess-your-water-use booths, and awards for water stinginess—a wealthy swath of Orange County that once had one of the worst records for water conservation ...

Cities, regions call for 'robust' world climate pact

16 hours ago

Thousands of cities, provinces and states from around the world urged national governments on Thursday to deliver a "robust, binding, equitable and universal" planet-saving climate pact in December.

Will climate change put mussels off the menu?

17 hours ago

Climate change models predict that sea temperatures will rise significantly, including in the tropics. In these areas, rainfall is also predicted to increase, reducing the salt concentration of the surface ...

As nations dither, cities pick up climate slack

Jul 02, 2015

Their national governments hamstrung by domestic politics, stretched budgets and diplomatic inertia, many cities and provinces have taken a leading role—driven by necessity—in efforts to arrest galloping ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

omatumr
1 / 5 (1) Dec 08, 2009
Would it be okay if other corporations wait for a report on the investigation of fraud and manipulation of global climate data that were recently exposed in hacked e-mails?

Or are experimental data immaterial to the agenda?

With kind regards,
Oliver K. Manuel
Emeritus Professor of
Nuclear & Space Studies
Former NASA PI for Apollo

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.